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ITB 360°
A universe of insights lives here.
ITB is more than just trade shows around the globe. ITB is THE platform to get regular news from the travel industry, behind-the scenes and expert opinion with interviews, articles and podcasts on the topics that matter.
Year-round content? Get it here:
News & Insights
Daily insights & news covering all angles of the tourism industry with behind-the-scenes, new developments, freshly released campaigns, expert interviews and much more. Stay tuned!
Read more!
Travel Hero Podcast
Expert knowledge on the go: One-on-one talks with inspiring minds of the tourism industry, big achievers and thrilling personalities share their expertise, stories and opinions in the ITB Travel Hero Podcast episodes.
Listen now!
Travel & Tourism Radar
Every 3 months, together with Ostfalia University, we invite you to participate in surveys to capture global travel trends, developments, and challenges. The results will be presented in articles, podcasts and at the ITB Berlin Convention.
Videos
The video library is filled with valuable content from ITB Berlin Convention sessions, keynotes, vodcasts and a comprehensive review of ITB Berlin. Look forward to interesting previews.
Take a look now!
Travel & Tourism Report - Now available!
Digitalization & Disruption – The future of tourism marketing
In 2025, the global tourism industry is undergoing profound transformation. Economic uncertainty, technological disruption, and shifting customer expectations demand clear strategies and informed decision-making. The new ITB Travel & Tourism Report 2025/2026 delivers exactly that – offering 20 key insights into the future of marketing in tourism.
Spanning 32 pages, the report analyzes the industry’s current mindset and strategic approaches, based on extensive data, expert commentary, and international company surveys.
Discover how technological change is reshaping marketing and sales, which competencies are becoming critical – and how organizations are responding to instability, talent gaps, and digital transformation.
A must-read for decision-makers in tourism marketing – get your copy and prepare for the future of the industry.
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The ITB 360° Newsletter
As an industry expert, you are constantly looking for current trends, innovative solutions, and exclusive insights into the travel industry. With the ITB 360° Newsletter, we offer you exactly that!
Sign up for our exclusive ITB 360° Newsletter and receive high-quality content tailored specifically to the needs of professionals in the travel industry on a regular basis. Stay one step ahead when it comes to the latest developments, innovative technologies, and forward-thinking strategies.
Benefit from our insider tips, analyses, and interviews with industry experts, and build valuable connections within our professional network. Sign up for the ITB 360° Newsletter today and stay up-to-date in the ever-changing world of travel!
These themed highlights await you in the coming months: