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ITB Berlin
Convention
Convention and trade show in one
The travel industry think tank
The countdown is on: The ITB Berlin Convention returns from 3 – 5 March 2026. Under the forward-looking motto “Leading tourism into balance.”
What to expect? Visionary minds, bold statements and real solutions for a new equilibrium in global tourism.
Participation is, as always, included in the ITB Berlin trade visitor ticket – available from December in the ITB Berlin Ticket shop.
Can’t wait? All talks from last year are available on YouTube. The program overview for the ITB Convention 2026 can be found here.
ITB Berlin Convention 2025 in figures
Call for papers eTravel stage
Do you have relevant and groundbreaking Travel Technology topics you’d like to share? Then apply by 31 October to be part of the ITB Berlin eTravel Stage program!
We are looking for keynote presentations, case studies with best practice insights, experience reports, significant learnings or even failures, as well as experts for panel discussions on Travel Technology and digitalization in the travel industry.
If you have any questions, please contact etravel@itb-berlin.de.
Program overview
The ITB Berlin Convention serves as the epicenter for transformative knowledge and discussions in the global tourism industry.
Over 400 international speakers share and discuss their insights in engaging sessions on key topics such as sustainability and technology. Get a first glimpse of the program highlights of the ITB Berlin Convention 2026 and look forward to December, when we will publish the program for the ITB Berlin Convention 2026 here.
ITB Transition Lab
Shaping the future of tourism
20 insights in just 90 minutes!
Learn how technological innovations and changing customer behavior are revolutionizing the tourism industry.
The ITB Transition Lab provides you with practical recommendations on digitalization, AI, sustainability, and beyond.
Dive into the key topics shaping the future of tourism: from the integration of AI into the customer journey to the creation of sustainable marketing strategies. The ITB Berlin Transition Lab offers exclusive side-events with 20 compact insights in just 90 minutes, helping you understand how these shifts affect your organization and the actions you can take to come out stronger.
Board of Experts as an experienced curatorial team
With a similar lineup, the "Board of Experts" of ITB Berlin, whose members are responsible for one or more of the planned thematic tracks, will once again be in action in 2024. The ITB Berlin has been able to enlist recognized specialists in their respective fields as curators.
Dr. Markus Heller
Managing Partner at Dr. Fried & Partner GmbH
Lea Jordan
Co-Founder at techtalk.travel
Charlotte Lamp Davies
Founder A Bright Approach
Prof. Dr Willy Legrand
Professor at IU International University of Applied Sciences
Prof. Dr. Harald Pechlaner
Prof. Dr. Harald Pechlaner, Professor of Tourism at the Catholic University of Eichstätt-Ingolstadt and Scientific Director of the Competence Center Green Transformation in Tourism
Prof. Dr. Heinz-Dieter Quack
Professor for Destination Management at Ostfalia HaW, scientific director of the European Tourism Institute as well as PROJECT M, director of Kompetenzzentrum Tourismus des Bundes
Dirk Rogl
Founder Travel. Commerce
Dr. Karoline Wiegerink
Professor of City Hospitality, Hotelschool The Hague
Many more friends and partners are supporting the ITB Berlin Convention team with their expert knowledge to create the ITB Berlin Convention experience for you:
ITB Berlin Convention partners
Ensuring a smooth implementation are our partners NEUSTA Grafenstein and Beeftea.
