LGBTQ+
Tourism
Meeting Place Defined by Openness and Diversity
LGBTQ+ tourism has been part of ITB Berlin since the late 1990s. In 2010, it became an official segment as part of ITB Berlin’s commitment to corporate social responsibility (CSR). Over the years, the segment has grown into the most diverse LGBTQ+ tourism presence at any global travel trade show and is now one of ITB Berlin’s key areas.
Each year, ITB Berlin collaborates with its partner agency, Diversity Tourism GmbH, to host the established LGBTQ+ Tourism Pavilion, featuring exhibitors, stage programmes and networking events for all trade visitors and media representatives.
The ITB Berlin Convention also hosts an annual panel discussion on LGBTQ+ tourism. The ITB LGBTQ+ Pioneer and Destination Awards, launched in 2018, are presented on ITB Thursday as part of the ITB PRIDE NIGHT.
Tickets
Experience the LGBTQ+ Tourism segment of ITB Berlin 2027 up close: Secure your trade visitor ticket.
Until 14 January 2027, even at the early bird price.
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LGBTQ+ Tourism Pavilion
A Marketplace for Successful LGBTQ+ Business Connections
The LGBTQ+ Tourism Pavilion is centrally located in Hall 4.1 of the exhibition grounds – a hub for celebrating diversity, increasing visibility and working together towards an open, inclusive future.
Discover exciting exhibitors at the newly established LGBTQ+ Marketplace and make the most of a range of networking opportunities, including the LGBTQ+ Media Brunch, the festive opening of the Tourism Pavilion and the Networking Reception. The LGBTQ+ Tourism Stage will also host an inspiring programme featuring highlights on diversity and inclusion.
Become an exhibitor in the LGBTQ+ Pavilion now
Showcase your business at the LGBTQ+ Pavilion and become part of the international LGBTQ+ tourism community at ITB Berlin. Book your stand space now and benefit from high visibility and attractive networking opportunities.
Explore the available stand and networking packages:
Boost your visibility
Take advantage of ITB Berlin’s diverse sponsorship and advertising opportunities to put your brand in the spotlight with your target audience. Whether through strategic partnerships, tailored advertising formats or an exclusive presence in the LGBTQ+ Tourism Pavilion, we offer a range of ways to expand your reach and strengthen your position.
| PARTNERSHIP | PRICE |
| Exhibitor Front/ Back Branding Wall | EUR 1.500,00 |
| Exhibitor Inside/ Outside Branding Wall | EUR 2.400,00 |
| Networking Reception Partner | EUR 1.500,00 |
| Media Brunch Exhibiting Partner | EUR 2.700,00 |
| Media Brunch Presenting Partner | EUR 6.500,00 |
| PARTNERSHIP | PRICE |
| Pavilion Stage Slot | EUR 2.700,00 |
| Premium Partner | EUR 6,500.00 |
| Supporting Partner | EUR 9,500.00 |
| Presenting Partner | EUR 12,900.00 |
Here's what our exhibitors say
"The conversations at the LGBTQ+ Tourism Pavilion often have an impact long after the event is over – sparking new ideas and partnerships."
- Clark Massad, Vice President, Global Partnerships, IGLTA
"We’re proud to be part of the LGBTQ+ Pavilion because visibility and dialogue are essential to building a more inclusive tourism industry."
- Edgar Weggelaar, CEO, Queer Destinations
"For us, taking part in the LGBTQ+ Pavilion is more than simply exhibiting at a trade show – it’s a clear statement in support of diversity and belonging.”
- Pablo de Luca, President, Cámara de Comercio LGBTIQ Argentina
ITB PRIDE NIGHT
This evening is dedicated to diversity and inclusion. The festive gala begins with the presentation of the ITB LGBTQ+ Tourism Award and the LGBTQ+ Pioneer Award, presented annually by an international jury.
The awards ceremony is by invitation only. The PRIDE NIGHT Party that follows is open to all trade show attendees and other interested guests. Registration is required and opens in January.
ITB Berlin's LGBTQ+ Tourism Engagement
In the context of its social responsibilities ITB Berlin considers itself to be an ambassador for human rights and tolerance:
- Messe Berlin has signed the German Diversity Charter, thus pledging to actively support diversity within companies.
- ITB Berlin is a member of the International LGBTQ+ Travel Association (IGLTA) and supports the IGLTA Foundation.
- ITB Berlin has signed the Code of Conduct against the sexual exploitation of children.
- ITB Berlin and Diversity Tourism GmbH organizing ITB Academy conferences and workshops with LGBTQ+ Tourism topics worldwide. Past events took place in Poland, India, Brazil, USA, Singapore, Japan and Malta.
- In 2019, ITB Berlin & Diversity Tourism GmbH received the renown Vanguard Award of the International LGBTQ+ Travel Association (IGLTA) for promoting awareness and acceptance of the LGBTQ+ community in the global tourism industry.
LGBTQ+ Tourism Survey
Experiences & perceptions of LGBTQ+ travelers
In cooperation with A3M Global Monitoring and Diversity Tourism, ITB Berlin regularly conducts market surveys on the risks faced by LGBTQ+ travellers worldwide.
The findings are incorporated into A3M Global Monitoring's annual global LGBTQ+ Risk Map, helping to reflect current developments and changes transparently.
The graphic summarizes the current results in our LGBTQ+ Risk Map 2026.
LGBTQ+ Tourism at the ITB Berlin Convention
The LGBTQ+ Tourism segment isn’t just represented on the exhibition floor. The ITB Berlin Convention also focuses on current developments, opportunities, and challenges in the travel market. Leading industry experts share their perspectives and highlight how LGBTQ+ Tourism will evolve in the future.
Relive the outstanding presentations from the ITB Berlin Convention 2026. Our video highlights provide a concise overview of the most important topics and trends in the travel industry.
ITB 360° - Regular updates from the travel industry
Travel Hero Podcast
News & Insights
LGBTQ+ Tourism Partner 2027
Organizational Partner
Your contact persons for the LGBTQ+ segment
