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LGBTQ+
Tourism
Long live diversity!
Since back in the late 90’s, LGBTQ+ Tourism was already present at ITB Berlin, but established as an official, equal segment under ITB’s CSR commitment, in 2010.
Over the years, it became the biggest LGBTQ+ Tourism presence in any global tourism trade show and is one of the most diverse areas of the trade show, today.
Each year, ITB Berlin, in cooperation with its partner agency Diversity Tourism GmbH, is hosting the well-established LGBTQ+ Tourism Pavilion with its exhibitors, educational programs and networking events for all trade visitors and media.
In the ITB Convention, there is a panel discussion dedicated to LGBTQ+ tourism, every year. Established in 2018, the ITB LGBTQ+ Pioneer and Destination Awards ceremony takes place during the ITB Diversity Gala supporting the IGLTA Foundation, on ITB Thursday.
Become an exhibitor in this segment!
Registration for this segment is open now in the exhibtior portal.
ITB Berlin's LGBTQ+ Tourism commitment
In the context of its social responsibilities ITB Berlin considers itself to be an ambassador for human rights and tolerance:
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- Messe Berlin has signed the German Diversity Charter, thus pledging to actively support diversity within companies.
- ITB Berlin is a member of the International LGBTQ+ Travel Association (IGLTA) and supports the IGLTA Foundation
- ITB Berlin has signed the Code of Conduct against the sexual exploitation of children.
- ITB Berlin and Diversity Tourism GmbH organizing ITB Academy conferences and workshops with LGBTQ+ Tourism topics worldwide. Past events took place in Poland, India, Brazil, USA, Singapore, Japan and Malta
- In 2019, ITB Berlin & Diversity Tourism GmbH received the renown Vanguard Award of the International LGBTQ+ Travel Association (IGLTA) for promoting awareness and acceptance of the LGBTQ+ community in the global tourism industry.
LGBTQ+ Tourism Survey
Perceptions and Experiences of LGBTQ+ Travellers
In Cooperation with A3M Global Monitoring and Diversity Tourism, ITB Berlin are conducting a new market survey about the risks of LGBTQ+ Travelers.
About the survey
You are asked to assess the LGBTQ+ situation in a country of your choice – the country you have the most experiences with. You can also complete the survey from the viewpoint of several countries by selecting a separate questionnaire for each country.
We want to know about your experiences with sharing pictures of partners or LGBTQ+ events/symbols etc. in public spaces and on social media.
ITB Diversity Gala 2025
This night is celebrating Diversity & Inclusion during ITB Berlin including the award ceremony of the ITB LGBTQ+ Tourism Award & LGBTQ+ Pioneer Award.
For the third time, ITB trade and media visitors, exhibitors, tourism professionals & friends from around the world will enjoy a great evening at the Ritz Carlton Berlin: ITB LGBTQ+ Tourism Awards and the ITB LGBTQ+ Pioneer Awards will once again be awarded in the festive setting of the Diversity Gala. In addition to a gala dinner and a welcome reception beforehand, the After-Gala Party with a live DJ will also take place again from 11 p.m. onwards.
A silent auction fundraiser will fully support the IGLTA Foundation and raised over USD 12.000 in the past years. Limited seats or tables available.
When: 6 March 2025 (ITB Berlin Thursday)
Time: 6.30 p.m. - 11 p.m.
Where: The Ritz Carlton Berlin, Potsdamer Platz 3, 10785 Berlin
Dresscode: Fancy Gala Dinner
after 11 p.m.: After-Party-Gala
LGBTQ+ Tourism Program 2025
Save the Date
- LGBTQ+ Media Brunch | 4 March 10 a.m. – 11.30 a.m.
- LGBTQ+ Tourism Pavilion-Opening | 4 March 11.30 a.m.
- LGBTQ+ Networking Reception by TOMONTOUR | 4 March 5 p.m. - 7 p.m.
Registration available here soon
The entire program for the LGBTQ+ Tourism Pavilion stage will be available for download here from mid February. The individual program events can also be found in the ITB event calendar from the beginning of February.
Presentations in the LGBTQ+ Tourism Pavilion ITB Berlin 2024
Banner Lab LGBTQ+ Tourism
ITB LGBTQ+ Media Fam Hamburg 7 - 9 March 2025
For all accredited journalists and bloggers of ITB Berlin 2025, Hamburg Tourismus is organizing a press trip to Hamburg on the topic of LGBTQ+ tourism in cooperation with Diversity Tourism and ITB Berlin.
We look forward to welcoming you to Hamburg from 7 - 9 March 2025 to experience the city and queer life in all its diversity. We invite you to discover new and colorful corners of the city. The diversity here lies dormant in both classic sights and insider tips. We will show you new hotspots, cultural highlights and inspire you with the diverse stories of the city and its inhabitants.
The trip includes a group transfer from Berlin to Hamburg following ITB 2025 on Friday, 7 March 2025, including 2 nights' accommodation, all meals and a program in Hamburg. Departure from Hamburg on Sunday is on your own. Due to the limited number of participants, we ask for your understanding if not all interested parties are able to attend.
You will receive a confirmation or rejection by 15 January 2025 at the latest.
Your contact persons for this segment
Ramona Zaun
Messe Berlin GmbH
Messedamm 22
14055 Berlin
Supporting Partner 2025
Premium Partner 2025
Presenting Partner Media Brunch
Organizational Partner 2025
Media Partner 2025
