Medical &
Health
Tourism
Boom Segment: Travel for Medical and Health Reasons
Medical and health tourism has established itself in recent years as an important and steadily growing segment at ITB Berlin. Medical providers such as clinics, hospitals, as well as hotels, destinations, and tour operators offering health-related services can showcase their products and services here. Buyers and agencies are specifically targeted to visit the Medical & Health Tourism Pavilion at ITB Berlin.
Tickets:
Experience the Medical & Health Tourism segment of ITB Berlin 2027 up close: Secure your trade visitor ticket.
Until 14 January 2027, even at the early bird price.
Medical & Health Newsletter
Look forward for insights, trends, and expert opinions from the travel industry - compact & relevant.
Medical & Health Tourism Pavilion
The Place Where Health Connects
The Medical & Health Tourism Pavilion is centrally located on the exhibition grounds in Hall 4.1 – the hotspot for everyone interested in medical and health-oriented tourism.
In addition to a diverse range of exhibitors and valuable networking opportunities, you can also experience the Medical & Health Tourism Stage with an inspiring program and exciting insights into health, innovation, and trends in the growing international medical tourism market.
Become an exhibitor in the ITB Medical & Health Pavilion
Showcase your company in the Medical & Health Tourism Pavilion and become part of an international network of providers in the fields of medical tourism, health, and wellness. Book your booth now and benefit from high visibility, valuable business contacts, and direct access to an international professional audience.
Marketplace Table: EUR 2.900
plus Communication Package EUR 116,00 & AUMA fee EUR 3,00 plus German value-added tax (VAT)
Here is an overview of the various stand and networking packages:
Increase your visibility
Take advantage of ITB Berlin’s diverse sponsorship and advertising opportunities to put your brand even more in the spotlight with your target audience. Whether through targeted partnerships, tailored advertising formats, or an exclusive presence in the Home of Luxury – we offer you the chance to expand your reach and strengthen your position in the luxury segment.
| SPONSORSHIP | PRICE |
| Exhibitor Front/ Back Branding Wall | EUR 1.500,00 |
| Exhibitor Inside/ Outside Branding Wall | EUR 2.400,00 |
| Supporting Medical & Health Night | EUR 3.500,00 |
| Presenting Medical & Health Night | EUR 6.000,00 |
| Pavilion Media Reception | EUR 2.900,00 |
| PARTNERSHIP | PRICE |
| Premium Medical & Health Partner | EUR 5.500,00 |
| Supporting Medical & Health Partner | EUR 8.500,00 |
| Presenting Medical & Health Partner | EUR 12.000,00 |
Here's what our exhibitors say
"Participating in ITB Berlin enables us to establish new partnerships and showcase our offerings to an international audience."
- Ivan Rendulic, President, EHMTA - European Health & Medical Tourism Association
"Here, I experience the latest trends in the health travel segment firsthand and can exchange ideas with experts from around the world."
- Ana Çela, General Manager, Gremi Clinic, Albania
"The Medical & Health Tourism segment is unique because it combines health, travel, and innovation in a way that provides real added value for our members."
- Dr. Siyka Katsarova, President, ESPA - European Spas Association
ITB Medical Night
This evening is dedicated entirely to Medical & Health Tourism. During a festive evening event, the annually awarded ITB Medical Tourism Award and the ITB Health Tourism Award, selected by an international jury, will be presented. The event is open to all trade fair visitors, media, and interested parties in the field of Medical & Health Tourism.
Registration (starting mid-January) is required.
Medical Tourism Award winner 2026
Visit Düsseldorf
Health Tourism Award winner 2026
Federterme Italia
Medical & Health at the ITB Berlin Convention
The Medical and Health segment isn’t just represented on the exhibition floor. The ITB Berlin Convention also focuses on current developments, opportunities, and challenges in the travel market. Leading industry experts share their perspectives and highlight how Medical and Health tourism will evolve in the future.
Relive the outstanding presentations from the ITB Berlin Convention 2026. Our video highlights provide a concise overview of the most important topics and trends in the medical and health travel industry.
ITB 360° - Regular updates from the travel industry
News & Insights
From new travel trends to successful campaigns:
Here you’ll find relevant news and insights that are shaping the Medical and Health travel industry today and tomorrow.
Partners 2027
Organizational partners
Media Partners
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Your contact persons for the Medical & Health segment
