ITB - The Travel Network
16 - 18 March 2027

Travel Hero
Podcast

Latest episode

Voices of the tourism industry

Hear out what others have to say

As the World‘s Leading Travel Brand we have the content. We have the contacts. We have the community. Since 1966 ITB brings people from all over the world together and thereby unites an entire industry. And this is not only on a show floor, as one might assume. With the ITB Podcast series we want to bring global experts, trends, visions, strategies and measures as close and as accessible to the industry as possible.

Tune in and follow us on Spotify, Apple Podcasts or Podigee!

The Travel Hero Podcast offers intimate conversations with inspiring minds from the tourism industry. Great performers, exciting personalities - various formats show the souls behind big names and successful brands. Anecdotes, stories of success and failure, practical tips and, above all, trend topics such as mobility of the future, climate change, disaster management, communities, travel technology, marketing and sustainability in tourism.

300 seconds with…

“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
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Deep Dives

In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions

The do not know who they’ll meet. They only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

Meet our Travel Heroes:

Aziz Abu Sarah

Every trip we do is an act of diplomacy

Aziz Abu Sarah, Co-Founder of MEJDI Tours and Palestinian peace activist, talks about growing up in the Israeli-Palestinian conflict, why tourism can become a powerful tool for dialogue and how meaningful travel experiences can connect people across divides.

Petra

Between AI and Culture: Perspectives for German Inbound Tourism

AI, culture, and clear strategy: Petra Hedorfer (GNTB) on Germany’s global positioning, the future of inbound tourism, and why personal connections matter more than ever.

*This podcast episode was recorded prior to the current Middle East conflict. Therefore, the interview does not address the recent developments.

Alicia Santos

Hidden Gem - Angola Official Host Country of ITB Beerlin 2026

In this episode, Angola— ITB Berlin´s 2026 Official Host Country—shares why it is one of Africa’s most authentic and undiscovered destinations. The conversation highlights Angola’s cultural vibrancy, natural diversity, and sustainable tourism vision, inviting the industry to tap into exceptional firstmover opportunities.

Kathrin Amseln

300 Seconds Kathrin Anselm, Airbnb

Travel is changing: Airbnb’s Kathrin Anselm on “balanced tourism,” emerging trends, and what to expect at ITB Berlin 2026.

Find all past episodes here:

Spotify
Apple Podcasts
Podigee