ITB AMERICAS

ITB Americas is the premier B2B travel trade show for the Americas, connecting professionals from across the travel industry to network, discover opportunities, and shape the future of travel. The new Travel Trade Show for the Americas connects 35 countries in North, Central, and South America, as well as the Caribbean seamlessly, reinforcing its role as a bridge between regions.

The premiere edition of ITB Americas will be held from 10 – 12 November 2026. From then on it will be held annually with the next ITB Americas taking place from 9 - 11 November 2027. ITB Americas is held at Expo Guadalajara, the largest venue in Mexico. Its vast facilities and expertise in hosting major exhibitions make it the perfect location to gather the diverse tourism industries from across the Americas at ITB Americas.

With its strategic location bridging North, Central and South America, as well the Caribbean, Mexico is a natural choice to connect key players from across the continent, making the country a strategic hub for trade, tourism and cultural exchange. The decision to host ITB Americas in Mexico also reflects the region's growing prominence in the global travel and tourism industry. Ranked among the top 10 most visited destinations in the world, Mexico is a global tourism powerhouse. Its well-developed tourism infrastructure, thriving hospitality sector, and reputation as one of the world’s top travel destinations make it the perfect setting for this milestone event. A modern international airport, robust conference facilities, and ongoing investments in infrastructure make Guadalajara an ideal host. The city’s robust infrastructure, anchored by the Expo Guadalajara convention center and supported by the Guadalajara Convention & Visitors Bureau (a member of the prestigious Best Cities Global Alliance), ensures exceptional facilities for hosting world-class events. Known as the "Silicon Valley of Latin America", Guadalajara seamlessly merges tradition with innovation, making it a hub for both business and leisure. The city is home to a thriving startup scene, a strong university system and multinational tech companies. ITB Americas is designed to leverage these strengths, enabling participants to use the show as gateway to 35 countries in the Americas, capitalize on emerging trends, forge meaningful partnerships, and drive sustainable growth in the sector.

From Alaska to Argentina and beyond - ITB Americas is designed for travel industry professionals, including tour operators, travel agencies, hospitality providers, destination marketing organizations, technology suppliers and more covering the entire touristic value chain.

Expect a dynamic mix of exhibitor showcases, thought-provoking panels, interactive workshops, and exclusive networking sessions tailored to the travel industry in the Americas.

Yes, ITB Americas features a robust conference program with sessions on industry trends, challenges, and innovations led by top experts. Participation is included in the ticket for ITB Americas.

We welcome industry leaders to share their expertise. Submit your proposal to our content team via itbamericas@messe-berlin.com.

ITB Americas is a unique platform vigorously focused on the travel industry of the Americas, offering unparalleled opportunities for networking, market insights, and B2B connections tailored to the ITB Americas.

You can apply to exhibit by completing the exhibitor application form. Our team will guide you through the process to ensure a seamless experience.

Exhibitors gain access to a targeted audience of industry professionals, opportunities to showcase their products and services, and the ability to establish valuable business connections across the Americas.

Exhibitors include hotels and resorts, airlines, cruise lines, tourism boards, technology providers, and other stakeholders in the travel and tourism industry covering important market segments like Adventure Travel, LGBTQI+ Travel, Cultural Tourism, Travel Technology and Sustainable Tourism, Business Travel as well as MICE.

For the premier ITB Americas we expect buyers from leisure, MICE and corporate brands with 70% being C-Level Buyers and Decision Makers.

ITB Americas is open to B2B professionals in the travel and tourism sector, including buyers, suppliers, and media representatives from all over the globe.

Subscribe to our media information form to secure your spot.

Yes. Top-quality buyers will be hand-selected to attend ITB Americas and enjoy several business optimizing services like pre-scheduled appointments. Subscribe to our media information form to receive more information.

Details on attendance fees will be available in 2026.

The safety of our attendees is a top priority. We follow the latest guidelines from health authorities and will update our protocols as needed.

November is the ideal time for ITB Americas due to the industry's contracting season. This ensures that key decision-makers are available and focused, making it the perfect time for networking, partnership-building, and exploring new opportunities at the trade show.

Additionally, attendees will profit from the region's favorable climate in November. Between October and December, Guadalajara enjoys dry weather with temperatures in the low 80s / 26°, providing a comfortable and pleasant environment for attendees. This period also coincides with a busy festival calendar, offering a vibrant backdrop for business events.

You want to know more about ITB Americas? Our team is happy to answer any question you may encounter about ITB Americas via itbamericas@messe-berlin.com.

Subscribe to our media information form to receive more information.