Presse-Information

The countdown to ITB Berlin 2025, the World's Leading Travel Trade show, is on! We cordially invite you to the opening press conference on 3 March at 10 a.m. For the first time, the event is taking place at the Marshall Haus in the Summer Garden on the Berlin Exhibition Grounds (map of the grounds) - exclusively for accredited members of the media and content creators on the exhibition grounds, or via livestream in the ITB Navigator.

Moderated by Katie Gallus, the opening press conference will provide a comprehensive overview of the main events at ITB Berlin 2025, with Dr. Mario Tobias, CEO of Messe Berlin, presenting the planned highlights of the World's Leading Travel Trade Show. H.E. Edi Rama, Prime Minister of Albania, will offer exclusive insights into the host country Albania. Mitra Sorrells, Senior Vice President Content at Phocuswright, will analyse the latest industry data – including global and European market developments and trends as well as the role of generative AI and social media. Under the heading ’Travelling in times of instability - the unbroken spirit of travel’, Norbert Fiebig, President of the German Travel Association (DRV), will look at German people’s unbroken desire to travel in spite of all the crises and economic challenges. He will recap travel industry developments over the past year, highlight travel trends for 2025 and speak about what he expects from the new German government after the general election.

ITB Berlin 2024 ITB Berlin 2025 – The media event for the world’s tourism industry. Copyright: ITB Berlin

Press events: Tuesday, 4 March 2025

Meet the Press, URV - Union Reiseversicherung AG
From the ’Meeting Rooms’ lecture series, organised by URV
9.00 - 10.00 a.m., hub27 | Gamma 2

alltours ITB Berlin - press conference
From the ’Meeting Rooms’ lecture series, organised by alltours flugreisen GmbH
9.00 - 10.00 a.m., hub27 | Beta 8

Official opening tour of ITB Berlin
including the opening ceremony on the stand of Albania, Host Vountry of ITB Berlin
Edi Rama, Prime Minister of Albania
Mirela Kumbaro Furxhi, Minister of Tourism and Environment of Albania
Kai Wegner, Governing Mayor of Berlin
Zurab Pololikashvili, Secretary General, UN Tourism
Dr. Mario Tobias, CEO, Messe Berlin
9.30 a.m., Hall 3.1,105

Press conference – Austria at ITB Berlin 2025
From the ’Events at the booth’ lecture series
10.00 - 10.45 a.m., hub27 | 106

nicko cruises ITB Berlin, Breakfast with the Press 2025
From the ’Events at the booth’ lecture series, organised by Nicko Cruises Schiffsreisen GmbH
10.00 a.m. - 12 noon, Hall 25 | 102

Opening ceremony of the Thailand Hall (26B)
From the ’Events at the booth’ lecture series, organised by the Tourism Authority of Thailand
10.00 a.m. - 12 noon, Hall 26 | 206

LGBTQ+ Media Brunch
The networking event is open to accredited media and bloggers.
To register click here: media-brunch-registration
10.00 - 11.30 a.m., LGBTQ+ Tourism Stage (Hall 4.1 | Tourism Stage)

Official Opening of the LGBTQ+ Pavilion
11.30 - 11.45 a.m., Hall 4.1 | LGBTQ+ Tourism Stage

Opening ceremony of the China Pavilion
Organised by the Ministry of Culture and Tourism of the People's Republic of China
12 noon - 2.00 p.m., Hall 26c | 315. To register click here: https://forms.gle/AWS2QZZi2LzGKkpW9

ITALY press conference
From the ’Events at the booth’ lecture series, organised by ENIT S.P.A.
12 noon - 1.00 p.m., Hall 1.2 | 107

Meet the Media, Condor – BER
From the ’Meeting Rooms’ lecture series
12.30 - 1.30 p.m., hub27 | Beta 2

Medical Media Networking Reception, sponsored by Visit Düsseldorf
Click here to register
12.30 - 1.30 p.m., Hall 4.1 | Medical & Health Tourism Stage

PR Talk - Israeli Ministry of Tourism
From the ’Events at the booth’ lecture series
1.30 - 2.30 p.m., Hall 21 | 206

Exploring Albania through Active Tourism
Moderated by the travel journalist Alex Crevar.
Speaker: Ilva Gjuzi, Deputy Minister of Tourism and Environment of Albania, and Dr. Sonja Kurz, Country Director, GIZ Albania
2.30 – 3.00 p.m., Hall 3.1/ 105

Incredible India Press Conference
From the ‘Meeting Rooms’ lecture series
2.30 - 4.30 p.m., CityCube Level 3 | M2

Tourism Malaysia Press Conference
From the ’Meeting Rooms’ lecture series, organised by the Malaysia Tourism Promotion Board
2.30 - 3.30 p.m., CityCube Level 3 | M1

Twin Cities World Tourism Forum
From the ’Meeting Rooms’ lecture series, organised by ITC Baraner
2.30 - 5.00 p.m., Großer Stern | Istanbul

Green Destinations Story Awards 2025 at ITB Berlin
6.00 - 7.30 p.m. | Hall 7.1b | 100

Press events, Wednesday, 5March 2025

USA Breakfast with the Press
9.00 - 11.00 a.m., CityCube A | A7

Press conference – announcement: ITB takes on a new market
ITB is expanding: The next major milestone for the organiser of global travel trade shows
Speakers: Dr Mario Tobias, CEO, Messe Berlin
Virginia Messina, Senior Vice President of Advocacy and Communications, WTTC
as well as guests from politics and the "new market"
10.00 – 11.00 a.m., Marshall Haus (map of the grounds)

Future Forward: Trip.com Group and WTTC Reveal the Industry’s Next Generation Trends
10.15 – 11.00 a.m., Presentation Hub, Hall 5.3

Scandlines PK 2025
From the ’Meeting Rooms’ lecture series, organised by Scandlines Deutschland GmbH
10.00 - 11.30 a.m., CityCube Level 3 | M8

Media Event, South African Tourism & SMEs Workshop
From the ’Meeting Rooms’ lecture series, organised by South African Tourism
10.00 a.m. - 1.00 p.m., hub27 | Beta 8

Accessible Tourism Day
From the ’Meeting Rooms’ lecture series
10.30 a.m. - 4.00 p.m., CityCube A | A5

Press conference: Toscana Family Friendly
From the ’Events at the booth’ lecture series, organised by ENIT S.P.A.
11.00 - 11.30 p.m., Hall 1.2 | 107

UN Tourism Ministers Summit
Enhancing Investment, Ensuring Peace: Harnessing Growth, Shaping the Future
Tourism ministers from around the world discuss investments, sustainable development and global peace.
1.00 – 3.00 p.m., CityCube A3

Press conference, Saxony-Anhalt
From the ’Meeting Rooms’ lecture series, organised by IMG Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH
1.00 - 2.00 p.m., hub27 | Beta 1

Press conference, skyHuB PAD
From the ’Meeting Rooms’ lecture series, organised by Flughafen Paderborn Lippstadt GmbH
2.00 - 3.00 p.m., hub27 | Gamma 2

PATWA International Travel Awards 2025
From the ’Meeting Rooms’ lecture series
2.30 - 5.00 p.m., CityCube A | A4

Travelife Awards ceremony 2025 – featuring sustainable tour operators from four continents
5.35 - 7.00 p.m. | Hall 4.1 | Lighthouse Stage

Press events, Thursday, 6 March 2025

Eifel – Talks
From the ’Meeting Rooms’ lecture series, organised by Eifel Tourismus GmbH
10.00 a.m. - 4.00 p.m., hub27 | Gamma 6

WeNaTour Alliance press conference
From the ’Meeting Rooms’ lecture series, organised by OGD Padova DMO
11.00 a.m. - 12 noon, CityCube Level 3 | M7

Tribute to Excellence Awards of Hall 4.1b Adventure Travel • Responsible Tourism
1.00 - 1.30 p.m. | Hall 4.1 | 216

Photo competition - Wanderlust in Albania!
The competition highlights the natural beauty and cultural vibrancy of Albania through the lens of international photographers.
3.00 - 3.30 p.m., Hall 3.1/ 105

Full details of press services at ITB Berlin 2025 specifically for media members and content creators can be found here.

Online accreditation for press representatives and bloggers/creators
You can obtain accreditation here as of now. Please observe the accreditation guidelines. During ITB Berlin it will not be possible to obtain accreditation at the press counters on the grounds. After your application has been processed and approved you will receive an email with a PDF containing your accreditation and a press badge along with a personal QR code for admission. Please display this QR code at the entrance to the event. Your ticket is non-transferable.

About ITB Berlin and the ITB Berlin Convention and ITB 360°
ITB Berlin 2025 will take place from Tuesday, 4 to Thursday, 6 March as a B2B event. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds. Under the heading ’The Power of Transition lives here’, 400 leading speakers from business, science and politics will discuss current and future challenges facing the industry on four stages featuring 17 theme tracks. At ITB Berlin 2024 more than 5,500 exhibitors from 170 countries and territories displayed their products and services to almost 100,000 visitors. With ITB 360°, the 365-day global innovation hub that is ITB Berlin now offers the worldwide tourism community year-round insights in the shape of specialist articles, podcasts and other innovative formats.

Additional information is available at www.itb.com and from the ITB News & Insights & Social Media.

Press releases can be found online at itb.com under Press Service / Press Releases.