Presse-Information

Under the motto 'The Power of Transition lives here', today's ITB Berlin Convention will once again focus on the transformation of the industry. Top-class speakers from companies such as Expedia, Google, Uber, Booking.com, Microsoft Advertising, Wyndham, UN Tourism, TUI and Ryanair will discuss the key challenges and opportunities of a changing market.

From 4 to 6 March, ITB Berlin unites top decision-makers, experts and buyers from all areas of the tourism industry. At the ITB Berlin Convention, renowned speakers will shed light on current trends and key industry topics. The video is available free of charge for editorial use.

ITB Berlin Morning Briefing with Lea Jordan

Lea Jordan, member of the ITB Berlin Convention Board of Experts and co-founder of techtalk.travel, gives an overview of the key themes and trends of the ITB Berlin Convention. She also takes a look at the highlights and the most exciting speakers. Listen now

NEWS & INSIGHTS

Albania inspires all the senses
ITB Berlin 2025 opened on Monday evening with an impressive gala by the host country Albania. With more than 5,800 exhibitors from 170 countries and attendance expected to reach the 100,000 mark, ITB Berlin is the world' largest travel trade show. Despite the geopolitical and economic challenges after business slowed due to the pandemic, the tourism industry is on a stable growth trajectory. Read more

How women in leadership roles are driving the tourism industry forward
At a Travel Industry Club panel discussion at ITB Berlin, experts emphasised the value of diverse teams. They encouraged women to take on leadership roles in the tourism industry. Read more

First publication: The GTBI - new industry indicator for tourism purchasing
The Global Travel Buyer Index (GTBI) is the industry indicator for tourism purchasing. The results provide valuable insights into the market situation and trends. Read more

The FTI bankruptcy has changed the market: Travel agencies and package holidays are back
Organisers and distributors see a growing demand for higher-quality products, a desire for better advice in advance and a trend towards crisis-proof package holidays. Read more

Further up-to-date articles about the World’s Leading Travel Trade Show can be found in the ITB Show Daily and at ITB News & Insights.

PRESS EVENTS WEDNESDAY, 5 MARCH 2025

From 4 to 6 March, media professionals and content creators can look forward to numerous press events organised by destinations, companies and organisations in the Presentation Hub in Hall 5.3, in hub27, in the CityCube Berlin or directly at the exhibitors' stands. To the event overview of ITB Berlin

USA Breakfast with the Press
9.00 - 11.00 a.m., CityCube A | A7

Press conference – announcement: ITB takes on a new market
ITB is expanding: The next major milestone for the organiser of global travel trade shows
10.00 – 11.00 a.m., Marshall Haus
Speakers:
- Dr Mario Tobias, CEO, Messe Berlin
- Virginia Messina, Senior Vice President of Advocacy and Communications, WTTC
- as well as guests from politics and the "new market"

Future Forward: Trip.com Group and WTTC Reveal the Industry’s Next Generation Trends
10.15 – 11.00 a.m., Presentation Hub, Hall 5.3

Scandlines PK 2025
Organised by Scandlines Deutschland GmbH
10.00 - 11.30 a.m., CityCube Level 3 | M8

Media Event, South African Tourism & SMEs Workshop
Organised by South African Tourism
10.00 a.m. - 1.00 p.m., hub27 | Beta 8

Accessible Tourism Day
10.30 a.m. - 4.00 p.m., CityCube A | A5

Press conference: Toscana Family Friendly
Organised by ENIT S.P.A.
11.00 - 11.30 p.m., Hall 1.2 | 107

ITB Ministers Summit by UN Tourism
Enhancing Investment, Ensuring Peace: Harnessing Growth, Shaping the Future
Tourism ministers from around the world discuss investments, sustainable development and global peace.
1.00 – 3.00 p.m., CityCube A3

Press conference, Saxony-Anhalt
Organised by IMG Investitions- und Marketinggesellschaft Sachsen-Anhalt mbH
1.00 - 2.00 p.m., hub27 | Beta 1

Press conference, skyHuB PAD
Organised by Flughafen Paderborn Lippstadt GmbH
2.00 - 3.00 p.m., hub27 | Gamma 2

PATWA International Travel Awards 2025
2.30 - 5.00 p.m., CityCube A | A4

Exclusive Get Together by Jalisco is Mexico
4.00 – 5.00 p.m. | Hall 10.2 | ITB Creator Base

Travelife Awards ceremony 2025 – featuring sustainable tour operators from four continents
5.35 - 7.00 p.m. | Hall 4.1 | Lighthouse Stage

LATEST PRESS PHOTOS OF ITB BERLIN 2025

For more impressions of ITB Berlin 2025 please click on the link below:
To the photo database

The ITB Berlin press team will be happy to assist you with interview requests. For interviews with exhibitors, please contact them via ITB Match & Meet.

All texts are free for editorial use. Photos and videos can be used free of charge for reporting purposes (not for advertising purposes), on condition that 'Messe Berlin' is quoted.

Online accreditation for press representatives and bloggers/creators
You can obtain accreditation here. Please observe the accreditation guidelines. During ITB Berlin it will not be possible to obtain accreditation at the press counters on the grounds. After your application has been processed and approved you will receive an email with a PDF containing your accreditation and a press badge along with a personal QR code for admission. Please display this QR code at the entrance to the event. Your ticket is non-transferable.