Official
Host Country

Become the next official Host Country of ITB Berlin

Since 2006, ITB Berlin has provided an official Host Country with the opportunity to position and establish itself on the global stage of tourism. 2026 will be an especially significant year as ITB Berlin celebrates its 60 th anniversary!

5 Reasons why you should become the next Host Country of ITB Berlin:

1. Positioning in the spotlight
Place your country, your message, and your themes at the center of attention with outstanding positioning across various channels before, during, and after ITB Berlin.

2. High international media reach
Benefit from an enormous international media reach and present your country to a global audience.

3. Direct access to top buyers
Gain direct access to handpicked top buyers in the international tourism industry and establish valuable business contacts.

4. Brand strengthening
Strengthen your brand and presence in the global tourism industry and establish your country as a leading destination.

5. Support from experts
Benefit from the expertise of Messe Berlin, which will support you throughout the entire process and ensure you achieve your goals.

What can you expect as the official Host Country?

As the official Host Country of ITB Berlin, you’ll take center stage – with numerous opportunities to present your country in a powerful and memorable way.

The evening before the official start of the trade show, you are invited to host the prestigious Opening Ceremony followed by a reception, where high-ranking representatives and international guests gather to celebrate the beginning of ITB Berlin.

The following day, the official ITB Berlin Opening Press Conference takes place – a key moment to showcase your country’s tourism strategy to a global media audience, including a short presentation video. Up to 250 accredited international journalists will attend.

During the official Opening Tour, including the ribbon cutting at your country’s stand, you will again be in the spotlight – joined by VIP guests, media, and a reception that you can design individually.

Maximize year-round visibility by using our extensive communication channels – from the trade show magazine and newsletters to our social media platforms. Feature your content through posters, roll-ups, mailings, website highlights, and more.

You can also take the stage at the ITB Berlin Convention or on the ITB Lighthouse Stage with a speaking slot. Captivate visitors with authentic cultural experiences – such as traditional costumes at the main entrances or additional presentation areas to leave a lasting impression.

Are you interested? Please contact us!