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Exclusivity for your business
What does the ITB Buyers Circle stand for?
The ITB Buyers Circle is a free membership for serious buyers with a background in leisure, business travel or MICE. For decision makers with a significant budget looking to sign deals, negotiate pricing and packages and find new products and partners.
The ITB Buyers Circle stands for exclusiveness. We only accept 1,300 top buyers as members every year. Each member is carefully selected by an international team at ITB Berlin. The criteria reflect our travel inventory and exhibitor´s needs as well as the strong intent to gather members with a reasonable variety of characteristics.
Origin of our members
Global distribution of our members
78% Europe
14% Asia
5% America
2% Africa
2% Oceania
Top 20 countries
4%
Italy
3%
each: Switzerland, China, Sweden, Austria
2%
America, Denmark
1%
each: United Arab Emirates, India, Australia, Greece, Luxembourg, Türkiye, Croatia, Czech Republic
Purchasing budget
21% of the ITB Buyers Circle members are responsible for a purchasing budget of up to 1 million €.
39% of the ITB Buyers Circle members are responsible for a purchasing budget of 1 to 10 million €.
40% of the ITB Buyers Circle members are responsible for a purchasing budget of more than 10 million €.
Line of business of our members
• 64%
Tour operators
• 10%
Tour agencies
• 6%
Others
Decision-making authority
99% of ITB Buyers Circle members have a direct influence on purchasing/ procurement decisions.
79%
direct decisioin maker
20%
co decision maker
1%
not involved
Benefit from these services:
Free admission to ITB Berlin & ITB Berlin Convention
Access to ITB Buyers Circle Lounge with meeting areas, workspaces, WIFI & refreshments
Insights & Reports
Early access as well as fast lane service at the exhibition ground entrances
Free checkroom service
Invitations to exclusive events during ITB Berlin
I'm interested!
Registration for the ITB Buyers Circle 2026 will open in autumn. If you would like to be informed about the start of registration, please subscribe to our mailing list here.
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