ITB Berlin 2025: The innovative ‘Lives Here’ campaign sets new standards

In 2024 ITB Berlin once again played host to the entire travel industry. In 2025 the aim is to build on that success and further cement ITB Berlin’s role as the World’s Leading Travel Trade Show. This is where all the players come together and create an incomparable experience.

The Lives Here campaign visually establishes ITB Berlin as the epicentre of travel and tourism. Be it aviation, hospitality, luxury tourism, sustainable travel or forward-looking innovations – from the latest trends to groundbreaking technologies and from established players to new startups, the industry’s pulsating heart is here.

The Lives Here slogan figures in every segment of ITB Berlin and underscores the trade show’s role as the home of the global travel and tourism industry.

The graphics have also been enhanced: familiar motifs from 2024 have been incorporated in a dynamic mosaic to portray a timeless, attractive global image. The combination of innovative graphics and a strong message visually makes ITB Berlin 2025 an outstanding event targeting the entire global tourism industry.

Experience the World’s Leading Travel Trade Show live in Berlin under the slogan ‘The world of travel lives here’ from 4 to 6 March 2025.