Groundbreaking technologies will fundamentally change the travel industry

Trip.com Group and the World Travel & Tourism Council (WTTC) presented future trends in tourism at ITB Berlin, including innovative technologies that will reshape and redefine the travel and tourism industry. "We are witnessing a technological revolution that will change everything we do," said Julia Simpson, President & CEO, WTTC. AI-powered travel assistants provide personalised services, automation and seamless customer experiences around the clock.

Vision: Searches, bookings, sharing experiences and memories in one app

Super apps and digital innovations are fuelling the rise of all-in-one platforms for frictionless bookings, payments and beyond, said Boon Sian Chai, Managing Director and Vice President of International Markets at Trip.com Group. Summarising, he said the following trends would dominate the future of travel: sustainable mobility, with a focus on sustainable aviation fuels (SAF), electric vehicles and Mobility as a Service (MaaS). Microtrends and niche experiences were also increasingly important travel topics.

Exciting travel trends for 2025

The specialists at Trip.com anticipate the following travel trends for 2025:

• Culinary travel
• Trips inspired by films or television series
• Cruises
• Adventure holidays, visiting concerts or sporting events
• Social media and AI are increasingly influencing travel decisions
• Microtrends and niche experiences: stargazing, underwater hotels, space tourism

Download the WTTC study here: https://researchhub.wttc.org/product/technology-game-changers-future-trends-in-travel-tourism