ITB Berlin
Convention
Tracks 2024

Future Track

The ITB Berlin Future Track is the place where change in tourism becomes reality.

With an eye on the challenges of the present, the Future Track provides guidance on important opportunities and risks of the future.

Not only will we be immersing ourselves in the fascinating world of artificial intelligence, but we will also be tackling the major challenge of keeping tourism competitive and at the same time making it climate-neutral.

For a successful future, the ITB Berlin Future Track brings together leading minds from business, politics and science. Together we are shaping modern tourism.

Marketing & Distribution Track

Influential industry leaders share their insights and knowledge in various engaging formats. Expect inspiring keynotes, exclusive interviews, and thought-provoking panel discussions - offering a global, multifaceted, concise update on the latest trends and developments any commercial leader in the travel industry needs to be up to date with to remain competitive.

Responsible Tourism Track

Biodiversity conservation and restoration intertwines seamlessly with climate and social justice in global tourism's narrative, compelling the industry towards more equitable practices.

But how can the tourism sector deliver on all fronts while facing a global polycrisis?

Leaning on successful practices, engaging debates, crucial scientific insights, and stakeholder interactions, the ITB Berlin 2024 Responsible Tourism Track is charting the roadmap for current and novel practices while engaging the audience to pioneer the transition in travel and tourism.

Together.

Tour Operator & Travel Sales Track

In a dynamically changing world of the travel industry, where innovation and adaptability are crucial, the ITB Berlinn Tour Operator & Travel Sales Track offers deep insights into the current developments shaping tour operators and travel sales paths.

This track highlights ongoing transformation processes and examines the impacts of technological innovations and changing regulatory frameworks on established and new business models.

The track serves to discuss the dynamics between new sales strategies and the requirements of a global market, providing insights into the future of travel sales and tour operator business.

It will shed light on how the business models of traditional tour operators and far-reaching sales platforms are increasingly overlapping, how corporations, mid-sized companies, and startups are driving transformation in the tourism industry, and which approaches and solutions promise the greatest success.

Carrier & Cruise Track

The ITB Berlin Carrier & Cruise Track is dedicated to the strategic adjustments and challenges faced by the aviation and cruise industries.

A key topic is the new EU Border Control System, which brings profound changes in travel logistics and handling of travelers.

The track also highlights the complex dynamics between capacity expansion and sustainability efforts and how this balance can be successfully navigated.

From changing regulatory requirements to global market trends, leading industry experts provide insights into best practices and discuss overcoming current challenges.

Future Work Track

The ITB Berlin Future Work Track focuses on the people who work or should work in tourism.

The rules of work have changed dramatically. The Future Work Track offers guidance in the fight against skills and labour shortages and the loss of expertise, but also encourages tourism professionals and managers to take on the challenges we face with courage and confidence. Together.

Destination Track

Destinations are heading into an era characterised by unpredictability, driven by complicated geopolitical situations, social and environmental challenges.

There is great concern about safety and the level of preparedness of destinations for foreseeable unrest. At the same time, there are high hopes for tourism as a partial solution to current development challenges, supported by innovative technologies.

The destinations of tomorrow will be different. The promise: digital, smart and sustainable. Collaboration across the entire tourism value chain is crucial for activating sustainability and regeneration at destinations. It will be critical to success that destinations manage to offer sustainable and digitally superior products and services for guests in harmony with the local population.

Based on proven strategies, scientific research and stimulating discussions and debates, the ITB Berlin 2024 Destination Track provides the blueprint for innovative practices.

Together.

Hospitality Track

The hospitality industry is undergoing continuous transformation. Today's challenges necessitate swift, practical solutions for managing both guest and employee experiences.

Simultaneously, shifting demand patterns, the rise of digitization, and the call for responsible tourism demand our attention and call for agility, innovation and transition.

The ITB Berlin Conference Hospitality Track offers a journey where various sessions present information, inspiration, food for thought, and solutions. Ranging from wellness and luxury to technology-enhanced guest experiences and hybrid hospitality concepts that address the challenges of sustainable tourism. We conclude the day with a powerful scenario workshop, where we envision and pioneer the future togehter.

Sustainable Destination Track

Climate action is urgent: Destinations and business owners need to invest in intelligent sustainable development, putting emphasis on the well-being of local communities, their subsectors and supply-chains.

The protection of biodiversity, a responsible approach to mobility and energy supply are key. Destination development of the future must focus on resilience, on macro- but also micro level. Champions in this area will showcase their vision, implementation practices and applied sciences.

Diversity & Inclusion Track

The highly anticipated Diversity & Inclusion Track makes its triumphant return to the ITB Berlin Convention. Exploring a spectrum of crucial themes such as workplace diversity, hybrid work models, the industry's response to global unrest, and the important inclusion of the LGBTQ+ community in the global travel sector, the Diversity Track in 2024 promises engaging discussions.

Aligned with the overarching theme of 'Pioneer the Transition in Travel & Tourism. Together.,' next year's ITB Berlin convention, the Diversity & Inclusion Track serves as a catalyst for fostering positive changes across our industry. Esteemed speakers from renowned organizations such as Hyatt, Priceline, Microsoft, Forbes Travel Guide, and more will grace the stage, sharing insights of both challenges and success stories.

The incorporation of cutting-edge technologies in certain domains ensures our commitment to inclusivity and engagement with all members of our workforce.

Join us in this interactive track to learn, share, and actively participate in the ongoing journey towards a more diverse and inclusive travel industry.

We also recommend to participate in the Accessible Tourism Day on 6 March, further details can be found here.

Business Travel Track

As the landscape of business travel undergoes rapid change, the Business Travel Track hosted by VDR (German Business Travel Association) invites industry professionals, innovators, and thought leaders to collaboratively shape its future.

Explore cutting-edge technologies, sustainable practices, and adaptive strategies that redefine the way we approach corporate travel.

Through shared insights and collaborative efforts, we aim to build a resilient, efficient, and people-centric business travel ecosystem. Join our sessions to be at the forefront of industry evolution, fostering innovation and connectivity in the ever-changing world of corporate travel.

Together, let's pioneer the transition and chart a course toward a more agile, sustainable, and rewarding business travel experience.

Youth, Adventure & Outdoor Track

Adventure and Outdoor tourism grows in popularity…

Youth and Student Travel still holds a large market share in Tourism worldwide. But how is the transition to new time changed, how to prepare for the future and still how to overcome obstacles for a profitable business?

Seeking new and different experiences. Guarantee safety and still open up or maintain new destinations. Sustainability aspects are increasingly the focus of these segments. ATTAs AdventureConnect is back at ITB Berlin and will include inspirational content, followed by a dynamic interactive networking session.

MICE Track

The MICE Track at ITB Berlin Convention 2024 is a forward-thinking event covering the MICE (Meetings, Incentives, Conventions, and Events) industry's diverse facets and most relevant trends and developments.
In the 'Elevate your MICE Destination' session, event planners can discover new destinations and collect innovative ideas for their events through inspiring pitches from various cities.
The 'Tech in MICE' panel discusses how new technology solutions shape the MICE sector, how to leverage technology best, and how to master digital transformation. Another highlight is the session focused on Event Marketing offered by Meeting Professionals International (MPI), and concrete use cases and learnings will be shared in the 'Best Practice Examples of Large Productions' session.
The ITB MICE Track 2024 offers a diverse program equally valuable to event planners and professionals, operators, destinations, and locations. Participants can expect an inspiring platform to inform themselves about trends, technologies, and leading best practices in the MICE industry while building valuable connections with fellow industry peers.

Medical, Wellness & Health Track

The Health & Medical Tourism segment is booming and becoming ever more important, especially also after Covid: Preventing- and regenerating health became a main concern, a rising number of clinics, hotels and destinations benefit from this development and record new demand.

Medically-motivated travel is a billion-dollar industry, traveling abroad to obtain medical treatment for availability-, quality-, or price-orientated reasons is a new normal. There are synergies between Health- and Sports Tourism as also with the SPA industry. Additionally, it is more important than ever to invest in environmental-friendly solutions and not to neglect social issues. At ITB, Medical Tourism-, Health and SPA experts will inform about latest trends and developments.  

eTravel Track

The think-tank for technology-driven innovation and digital transformation in tourism and hospitality. How to master transformation with technology? How to manage the structural changes in the tourism industry due to digitalization? What are leading best practices? Travel tech experts share their views on the latest trends and developments in travel technology adoption and practical use cases in various engaging formats.

eTravel Track – Hotel Technology Track

How can hotels and hospitality operators master digital transformation successfully and benefit from technology? Relevant technology trends and developments, inspiring best practices, and engaging panels - That’s what the ITB Berlin Hospitality Technology Forum offers. Hear and learn from thought leaders and hospitality tech experts. What to look out for? What are the use cases? Connect with fellow hospitality professionals and ask your questions.

eTravel Track – Digital Destination Track

The Digital Destination Track is the new innovation platform in German-speaking tourism (and in German only). We use open data as a basis and show innovations where the knowledge graph cannot stop: for example in smart guest management, bookable services and decentralized networks. To connect the destinations with the future.

eTRAVEL TRACK – TTA FORUM

In 2024, see the return of the highly anticipated Technology Tours and Activities Forum (TTA) track at the ITB Berlin convention.

These presentations will be backed by recent research insights, shedding light on customer booking patterns, preferred destinations and activities, and strategies to address what still needs resolving in this vertical.

The TTA Forum is set to feature compelling case studies presented by industry experts, emphasizing the pivotal role of partnerships in success, whether in finding the right technology solutions or destination partners. Our goal is to foster an interactive forum, complete with live Q&A sessions, engaging speakers, and insightful moderators.

Attendees can explore the landscape of Tours and Activities, discovering where and how technology is making a significant impact and how the sector is adapting to the evolving and changing behaviours of today's travellers.

The theme for next year's ITB Berlin convention is ""Pioneer the Transition in Travel & Tourism. Together,"" and Tours and Activities as a segment of travel is doing exactly that. Working together, striving for better and more sustainable travel options.

eTRAVEL TRACK – AI Track

Artificial intelligence is everywhere. And the new AI Track is the place where it becomes tangible for holidaymakers. We explain the benefits of neural networks and machine learning and break them down to the requirements of tourism. Instead of buzzwords, we provide clear best cases and well-founded expert opinions.