ITB Berlin 2023 goes into extra time to let users keep accessing fascinating content

ITB Berlin is reactivating the option to purchase a fully digital ticket and offers access to selected online content from this year‘s convention programme

April 17, 2023

Users can still access fascinating programme content even though this year’s ITB Berlin has come to an end. ITB Berlin is offering online users the option to purchase a fully digital ticket and stream exclusive content on demand from this year‘s ITB Berlin Convention as well as other presentation formats from the show. A ticket provides easy access to the virtual platform ITBxplore and numerous fascinating sessions featuring discussion rounds and lectures on the topics of most concern to the industry. Tickets costing 35 euros can be purchased at www.itb.com/tickets and give holders the opportunity to benefit from content until the end of June this year. Networking services on ITBxplore can even be accessed until early 2024. Everybody who bought a ticket to ITB Berlin can of course also access content. To register, all that is needed is the email address originally used to purchase the ticket to ITB Berlin 2023.

In terms of content, the platform offers interested users a wide range of topics. Under the heading ‘Mastering Transformation‘, around 400 high-profile speakers offered inspiration and fielded possible solutions for confronting the challenges facing the industry – including sustainability, the skills shortage, digitalisation and sales. Among the headline speakers were Caroline Bremner, senior industry manager, Euromonitor International, John Boris, SVP, chief marketing officer, Tripadvisor, Kathrin Anselm, general manager DACH, CEE & CIS at Airbnb, Hans Joachim Schellnhuber, former director (PIK) and founder and managing director (BE), Potsdam Institute for Climate Impact Research (PIK).

The content available focuses mainly on the theme track sessions that took place on the Orange Stage. At the ITB Future Track the participants closely examined political and economic developments and sustainability trends. The ITB Marketing & Distribution Track provided a wide-ranging global update on aspects that every market leader in the industry should be knowledgeable about. The ITB Responsible Tourism Track gave answers to the question of how the tourism industry can live up to its climate promises while becoming a sector where fairness and solidarity play a greater role.

In addition to the events on the Orange Stage at the ITB Berlin Convention, users can also find content from ITB Media Monday on ITBxplore. It took place for the first time this year on the day before the official opening of the show and featured the opening press conference as well as fascinating lectures by the European Travel Commission (ETC). Holders of a fully digital ticket can also look forward to highlights from the events at the hybrid studio, where exhibitors were able to host product presentations and press conferences for audiences both online and at the show.