Page content

Press Release

September 26, 2024

Tourism innovations of tomorrow: ITB Berlin opens call to submit innovations for the eTravel Stage and ITB Innovators

Starting now, industry pioneers can apply for the ITB Berlin eTravel Stage and ITB Innovators, which at ITB Berlin from 4 to 6 March 2025 will each offer insights into the latest trends, solutions and technologies.

Innovations are decisive for the success of developing and securing the future of the tourism industry. As the World’s Largest Travel Trade Show, ITB Berlin offers these innovations a groundbreaking platform. From 4 to 6 March 2025 the eTravel Stage, an integral part of the ITB Berlin Convention, will be focusing on technological change and digital progress in the travel industry. Experts can share their knowledge with an international audience of trade visitors at a total of five theme tracks. With the ITB Innovators, ITB Berlin puts the spotlight on the visionaries in the travel industry. The future-oriented platform presents the latest products, innovations and services by ITB Berlin’s exhibitors that have the potential to make a long-term impact on the industry.

Call for papers: ITB Berlin eTravel Stage

Travel industry specialists are invited to actively contribute to the convention programme. At live sessions they can present their ideas, case studies, best practices and report on their experiences in travel technology and digitalisation to an industry audience that includes travel industry executives, a wide range of decision-makers from eCommerce to IT, international industry professionals, media representatives, bloggers, young professionals and students.

Topic headings range from AI and Travel Technology for a sustainable future to Mixed Reality, Web3 and Hotel Technology. The call for papers is open now and free of charge for anyone involved in the digital transformation of the travel industry. The final selection of entries for the eTravel Stage will be made by the Board of Experts of ITB Berlin and the convention team. Applications can be submitted until 31 October 2024. Additional information and an application form can be found here: Call for Papers – ITB Berlin eTravel Stage.

Audience in the foreground, directed towards a person on a stage holding a microphone.
Starting now, ITB Berlin invites applications for the ITB eTravel Stage and ITB Innovators. © Messe Berlin

Entries for ITB Innovators 2025 can be submitted now

Since 2023, ITB Berlin’s ITB Innovators has been a platform for exhibiting companies to present innovations with the potential to make a long-term impact on the travel industry by driving social, economic or technological change. Startups and established companies can submit their pioneering solutions to the ITB Innovators team, who will examine them free of charge. Ideas can be submitted until 17 January 2025. Additional details and an application form can be found here: Call for Papers – ITB Innovators 2025.

ITB 360° – Travel Hero Podcast: the prospects for innovations in tourism

In addition to being in the spotlight at ITB Berlin in March, trends and developments in the digital transformation of the tourism industry are the main focus at ITB 360° all year round. With its specialist content, interviews and the Travel Hero Podcast, ITB 360° offers a 365-day platform for groundbreaking ideas and industry pioneers. The latest episode of the Travel Hero Podcast entitled ’Tech Travel: AI Transforming the Future of Tourism’ looks at AI’s prospects in the travel industry. Industry experts Leila Summa of Play To Change, Markus Stumpe, CEO of Cruisewatch, and Christian Watts, CEO of Magpie Travel, share their insights and discuss the opportunities this technology offers. Additional ITB 360° content is available online.

About ITB Berlin and the ITB Berlin Convention and ITB 360°
ITB Berlin 2025 will take place from Tuesday, 4 to Thursday, 6 March as a B2B event. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds. Under this year’s heading ’Pioneer the Transition in Travel & Tourism. Together.’, leading speakers from business, science and politics examined current and future challenges facing the industry on four stages and at a total of 17 theme tracks with over 24,000 visitors in attendance. At ITB Berlin 2024 more than 5,500 exhibitors from 170 countries and territories displayed their products and services to almost 100,000 visitors. As a global innovation hub with a year-round presence, ITB Berlin offers the global tourism community valuable insights throughout the year with ITB 360° in the form of expert articles, podcast episodes and other innovative formats.

Additional information is available at www.itb.com and from the ITB News & Insights & Social Media.

Press releases can be found online at itb.com under Press Service / Press Releases.