Press Release

The travel industry is back: A new start for ITB Berlin 2023

At the opening press conference on Media Monday at ITB Berlin 2023, together with Levan Davitashvili, vice prime minister of this year’s host country Georgia, Norbert Fiebig, president of DRV, and Charuta Fadnis of Phocuswright, Dirk Hoffmann, managing director of Messe Berlin, was looking forward to the next few days, during which the focus would be on the latest challenges in the tourism industry. more

ITB Berlin 2023-Highlight Video of the Opening Press Conference, ITB Media Monday and the Opening Gala as well as the Opening Guided Tour. The video can be used for editorial purposes free of charge.

European long-haul tourism is recovering

How can Europe become attractive again for overseas visitors? Speaking at a press conference at ITB Berlin, the president of the European Travel Commission (ETC) explained how, under the label of Visit Europe, the EU is marketing itself to visitors from the USA, Asia and South America as a safe destination that has much to offer. The European Tourism Association (ETOA) and Tourism Economics believe the market will have recovered by 2024, but that obtaining visas will still be a challenge. more

Every hotel owner can take part

Together, the World Travel & Tourism Council (WTTC) and Sustainable Hospitality Alliance unveiled their joint Hotel Sustainability Basics label at ITB Berlin 2023. The aim is that by fulfilling 12 criteria in three categories, every hotel owner can actively set course for a sustainable future, regardless of size, location or corporate structure. On condition the criteria are met within three years, companies will receive a seal of approval showing guests they are taking the sustainability concept seriously. more

TO DO Award honors sustainable tourism

Since 1995, the Institute for Tourism and Development (Studienkreis für Tourismus und Entwicklung e.V.) has been awarding the international "TO DO Award" to honor initiatives that promote sustainable and socially responsible tourism. more

New Research shows tourism recovery threatened

A newly formed Tourism Employment Expansion Mandate (TEEM) project, which is a cross sector collaborative effort to understand the workforce deficit in the travel industry, has released new global research that indicates the situation is more critical than ever. more

Saudi Arabia – a luxury destination

Saudi Arabia wants to lure more tourists to the country with new hotels, restaurants and attractions at historical sites such as Diriyah and Alula. Increasing hotel capacity and flight routes and easing visa requirements are part of a strategy for the future entitled Vision 2030 which envisions an economic transition towards greater diversity and sustainability. The Gulf state is represented at ITB Berlin for the first time and over the coming days will provide information on new tourism projects on its stand in Hall 3.2. more

Festive opening of ITB Berlin

Celebrity figures from the world of politics attended the opening of ITB Berlin 2023, with Governing Mayor of Berlin Franziska Giffey, Federal Minister for Economic Affairs Robert Habeck and Georgia’s Prime Minister Irakli Gharibashvili welcoming the many guests from all over the world to the World’s Largest Travel Trade Show at the City Cube and setting the stage for events to come. Along with industry representatives, among them WTTC President Julia Simpson and UNWTO General-Secretary Zurab Pololikashvili, they see the industry making a comeback after the crisis caused by the pandemic. Accordingly, there are common strategies being worked on to confront challenges such as climate change. Georgian artists gave an impressive taste of what this year’s host country has to offer with a programme of show events. more

Grasping crises as an opportunity

Prof. Clemens Fuest appeals for greater flexibility and resilience

New destinations and more flights

Qatar Airways presents its ambitious corporate objectives at ITB Berlin

Alltours reports a boom in bookings

There is plenty of optimism for the travel year 2023 at alltours. During the current winter season the group is expecting a 20 per cent rise in visitor numbers, while a conservative estimate for the coming summer season, beginning 1 March, is for “over 30 per cent more than last year”, according to sales and marketing director Dr. Georg Welbers, speaking at the alltours press conference on Tuesday at ITB Berlin 2023. He added that the figures are “also significantly above those for 2018/19”. The alltours group can claim to be one of Germany’s four largest tour operators. more

Airbnb: 10 questions for Kathrin Anselm

Airbnb has become a major player in the travel industry. Kathrin Anselm is Airbnb's General Manager for the DACH countries, among others, and a guest speaker at this year's ITB Berlin Convention. more

Euromonitor International: 10 questions for Caroline Bremner

Euromonitor is the world's leading provider of strategic market research reporting. Caroline Bremner is Senior Industry Manager at Euromonitor International, and a guest speaker at this year's ITB Berlin Convention. more

Online accreditation for ITB Berlin 2023

Media members and bloggers can register for ITB Berlin, subject to observance of the accreditation guidelines. After your application has been processed and approved you will receive an email with a PDF containing your ITB press accreditation, which you can print out.

Accreditation for ITB Berlin 2023

Please note: during ITB Berlin it will not be possible for press representatives to obtain accreditation at the press counters on the grounds. We therefore request you obtain accreditation online ahead of the event.

About ITB Berlin and the ITB Berlin Convention

ITB Berlin 2023 will take place as a pure B2B event under the slogan ‘Open for Change’ from Tuesday, 7 March, to Thursday, 9 March. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. The internationally renowned ITB Berlin Convention will take place parallel to the show and will be held live on the Berlin Exhibition Grounds – selected sessions will be streamed on ITBxplore.. Additional information is available at www.itb.com and from the ITB Newsroom & Social Media.

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