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This is
ITB
One brand for an entire industry
For more than 60 years the name ITB has stood worldwide for industry knowledge 365 days a year, networking and trendsetting events.
With now five successful trade shows reflecting different markets, ITB stands for quality, expertise, experience and business success. The brand is long known as THE place to be for possibly everyone professionally passionate about travel and tourism, worldwide and right in the middle of the markets. All shows are B2B-only and consist of a diverse show floor, a top-notch convention program and sheer endless business and networking opportunities.
However, ITB is not just a trade show brand. ITB is a companion. The brand offers a mix of products with concrete added value for travel professionals. Valuable trend reports reflecting important tourism markets, podcasts and interviews with industry professionals, behind-the-scenes stories from the industry and much more.
ITB is the go-to brand for an entire industry.
Introducing the ITB brand family
Every year in March the world of international tourism gathers at the largest travel trade show, ITB Berlin.
Together with MICE Show Asia and Travel Tech Asia, the B2B trade show and conference ITB Asia, the leading trade show for the entire Asian travel market, is organised every year in October in Singapore.
ITB China, which focuses on the Chinese B2B travel market, takes place together with the ITB China Conference annually in May.
In April 2021, ITB India made its debut online. Since 2023, the B2B trade show and conference focusing on the Indian and Southeast Asian travel markets has been held live in Mumbai every September.
Welcome the newest addition to the ITB brand family: ITB Americas . The annual three-day B2B event will debut in November 2026 in the vibrant city of Guadalajara, Mexico, connecting the global travel industry with and across the Americas.
Our mission
1. ITB is a catalyst for business within the travel and tourism ecosystem. Since over half a century, we stand with our brand for constantly driving inspiration for growth in travel and tourism. No matter if our brand events take place physically, in a hybrid format or fully digital: they are a canvas for experience and experts, the place to be for possibly everyone professionally passionate about travel and tourism, worldwide.
2. Our passionate teams leverage their deep understanding of the travel industry‘s complex ecosystem by constantly developing and re-inventing ITB as a catalyst for business and for a global network. ITB is the hub for sharing industry intelligence by providing first-class customer experience, always being up-to-date with the latest trends shaping the industry‘s future and building beneficial networks - 365/24/7.
3. ITB‘s mission is to bring together the global travel, tourism and hospitality community – even in challenging times. We do this by implementing successful live events on a global level as well as forward-looking, comprehensive digital or hybrid spaces.
When you are with ITB, you can feel the heartbeat of the international travel community.