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Travel Hero
Podcast

Voices of the tourism industry: Hear out what others have to say.

As the World‘s Leading Travel Brand we have the content. We have the contacts. We have the community. Since 1966 ITB brings people from all over the world together and thereby unites an entire industry. And this is not only on a show floor, as one might assume. With the ITB Podcast series we want to bring global experts, trends, visions, strategies and measures as close and as accessible to the industry as possible.

Tune in and follow us on Spotify, Apple Podcasts or Podigee!

The Travel Hero Podcast features intimate talks with inspiring minds of the tourism industry. Big achievers, thrilling personalities – different formats reveal the souls behind big names and successful brands. Anecdotes, stories of success and failures, practical tips and above all trend topics like future mobility, climate change, disaster management, communities, travel technology, marketing and sustainability in tourism.

300 Seconds With…
“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
Do you want to use the stage?

Deep Dives: Let's Talk
In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions
The do not know who they’ll meet. They only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

300 Seconds With…
“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
Do you want to use the stage?

Deep Dives
In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions
The do not know who they’ll meet. They only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

Speical edition:

Videocast | A Sneak Peek of ITB Berlin 2025 – Shaping the Future of Travel

What's next for global travel in 2025? Get ready for an exclusive sneak peek into the future of travel with host Charlotte Lamp Davies as she leads a lively chat with top industry experts. Discover the trends, innovations, and challenges that will shape the travel world in the years ahead.

Meet our Travel Heroes:

300 Seconds | YouTube Culture & Trends Expert - Roya Zeitoune

What’s shaping video culture today? Roya Zeitoune, Head of YouTube Culture & Trends, EMEA at Google, joins host Lea Jordan for the ITB Travel Hero Podcast for a deep dive into global video trends, decoding culture, and the future of travel marketing.

300 Seconds| Noam Toister from Travelier’

In this episode, Noam Toister, CEO and co-founder of Travelier, joins host Lea Jordan to discuss ground and sea transportation. Noam shares his insights on the sector and explains why there are so many reasons to be excited about the current developments and Travelier's role in this.

Deep Dive | Shaping Tours & Activities: Key Trends for 2025

We talk with Dan Christian, CEO and host of the Travel Trends Podcast, about the most exciting trends in tours & activities. Discover hidden gems, the role of AI in travel, and valuable insights into tailored experiences—just ahead of his ITB Berlin debut!

Deep Dive | Unveiling Global Tourism Trends with Ipsos

In this ITB Berlin’s Travel Hero Podcast our guest is Ben Page, CEO of Ipsos. We’re diving into Ipsos’ latest insights on how trends in sustainability, wellness, and digital innovation are shaping the future of travel.

Deep Dive | Sustainable Journeys: Adventure Travel’s Role in Shaping Tourism's Future

In this episode of ITB Berlin's Travel Hero Podcast, Shannon Stowell, CEO of the Adventure Travel Trade Association, dives into the world of adventure travel. We explore its positive impact on local communities, the growing focus on sustainability, and emerging trends shaping the industry's future. We shares insights on how adventure travel providers can build responsible and climate-conscious experiences.

More episodes:

India:
An Evolving Outbound Market

Join us as Y.t. Kivisaari, President & CEO, Visit Oulu, reveals the 57% surge in Indian travelers to Finland, exploring key trends, visa challenges, and the booming wedding industry. Discover insights to elevate your strategy in the evolving outbound market!

Listen now

Tech Travel: AI Transforming the Future of Tourism

In this episode, we talk with travel experts Leila Summa, Markus Stumpe, and Christian Watts about AI’s impact on the travel industry. Join us as we explore how AI is transforming travel technology and why you should get involved.

Listen now

Navigating LGBTQ+ Inclusivity in Hospitality

Join us as we talk with Philip Ibrahim, GM of The Social Hub Berlin, about the challenges and opportunities in LGBTQ+ travel. Discover successful examples, cultural sensitivity, key partnerships, and future trends in LGBTQ+ hospitality.

Listen now

Find all past episodes here: