Organzier:
Website Messe Berlin
Event Date:
3-5 March 2026
ITB - The Travel Network
3-5 March 2026

Travel Hero
Podcast

Latest episodes

Voices of the tourism industry

Hear out what others have to say

As the World‘s Leading Travel Brand we have the content. We have the contacts. We have the community. Since 1966 ITB brings people from all over the world together and thereby unites an entire industry. And this is not only on a show floor, as one might assume. With the ITB Podcast series we want to bring global experts, trends, visions, strategies and measures as close and as accessible to the industry as possible.

Tune in and follow us on Spotify, Apple Podcasts or Podigee!

The Travel Hero Podcast offers intimate conversations with inspiring minds from the tourism industry. Great performers, exciting personalities - various formats show the souls behind big names and successful brands. Anecdotes, stories of success and failure, practical tips and, above all, trend topics such as mobility of the future, climate change, disaster management, communities, travel technology, marketing and sustainability in tourism.

300 seconds with…

“You’ve got 300 seconds - aaaand action!” This sponsored audio concept of ITB Berlin features experts of the tourism industry, answering a question on a hot topic in only 300 seconds. It may be a thought or an opinion, it may be a vision, it may be a piece of advice or it may be a personal story. Listen to the voices of the tourism industry in only 300 Seconds.
Do you want to use the stage?

Deep Dives

In each Deep Dive episode, inspiring people and experts have their say, for example, to share new insights, give personal insights and talk about best practice examples. The topics? Unlimited but current! The duration? Likewise!

Blind Date Editions

The do not know who they’ll meet. They only know a common topic that they share. The guests of the Travel Hero Blind Dates meet for the very first time in front of the microphone. And we get to eavesdrop curiously on a blind date! A random meetup, leaving room for common ideas, laughs and inspirations, unexpected answers, turn-arounds and random think-alikes!

Meet our Travel Heroes:

 Luis Ricardo Baraybar Gutiérrez De La Fuente

300 Seconds | Why Peru Is a Prime Market for the Travel Industry: 3 Key Factors

Why is Peru one of the most exciting tourism markets right now? In our latest ITB Podcast Shortcast, we explore what makes Peru stand out on the global stage: culture, nature & world-class cuisine, growing connectivity & modern infrastructure and sustainable, community-based travel. Curious to hear for yourself what makes Peru so special – and why it should be on every traveler’s radar? Tune in now!

Lorraine Sileo and Stephen Kaufer

Deep Dive | Healthy Longevity: From Niche to Norm with Nina Ruge

Longevity means staying well – not staying young. In the latest ITB Berlin Podcast, Nina Ruge, Co-Founder of staYoung, shares a science-based perspective on healthy longevity and what it means in a fast-paced, travel-driven world. She talks about how prevention and long-term health can be approached realistically in lifestyles shaped by travel and constant movement. Tune in now!

Lorraine Sileo and Stephen Kaufer

Celebrating 60 Years of ITB Berlin: Past Milestones & Future Visions with Stephen Kaufer and Lorraine Sileo

In the latest episode of the ITB Berlin Travel Hero Podcast, host Dirk Rogl welcomes Stephen Kaufer (Founder of TripAdvisor) and Lorraine Sileo (Co-Founder of Phocuswright Research) for a special 60th anniversary conversation. From the rise of reviews as a global trust layer to AI as the next major inflection point: what will truly change travel planning and booking — and what still won’t?

Travel Tech

Tourism that works: Value, not volume – insights from high yield

In the latest episode of the ITB Berlin Travel Hero Podcast, host Charlotte and Dr Jens Thraenhart explore high-yield tourism beyond luxury and buzzwords. Who truly benefits – destinations, communities, or just a few? And what does a responsible model for the future look like? Tune in now.

More episodes:

Loro Parque - The future of zoos and the global species conservation

A powerful conversation with Loro Parque’s Christoph Kiessling on the future of zoos, global species conservation, and how tourism can support biodiversity.

Listen now

Asia-Pacific is on the rise again

Why is the region set to see stronger international tourism growth than almost anywhere else? Michael Shoory, Head of Tourism Analysis – Asia-Pacific at Tourism Economics, part of Oxford Economics unpacks the data, drivers, and dynamics behind APAC’s travel surge.

Listen now

AI is changing travel – smarter, greener, more personal

AI isn’t a trend, it’s transforming tourism. In this episode, host Charlotte Lamp Davies speaks with Yannis Simaiakis from Google and Dirk Rogl from the ITB Board of Experts about tackling labor shortages, driving hyper-personalization, and unlocking new growth opportunities. Plus: how AI can power more sustainable travel.

Listen now

Find all past episodes here:

Spotify
Apple Podcasts
Podigee