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ITB BERLIN
SEGMENTS
Diverse Market AREAS
Is an innovative platform, at the forefront of the travel and tourism industry since 1966. The travel trade show and convention welcome key industry players from around the world, both in-person and online.
Despite its substantial scale spanning almost 190 countries and regions, ITB Berlin maintains a well-organized structure. In addition to a geographical arrangement based on destinations, the hall layout is also split by market segments, featuring the following themes:
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ADVENTURE & RESPONSIBLE TOURISM
ITB Berlin highlights booming adventure and sports travel, focusing on sustainable tourism and new industry trends
BUSINESS TRAVEL
ITB Business Travel Forum offers insights, strategies & tips for travel and event managers. Explore the exciting program of the ITB Berlin Convention soon.
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BOOK AWARDS
ITB Book Awards annually honor outstanding travel literature, aiming to draw attention to diverse publications, recognizing destinations and quality.
CAREER CENTER
Global employers, educational offers and a specialised stage programme are available. Exhibitors benefit from contact with students and increased visibility.
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CULTURE TOURISM
Cultural tourism is increasingly important in holiday destination choices, boosting tourism in off-peak seasons. At ITB Berlin, it's highlighted in the Culture Lounge by partner projekt2508.
HOSPITALITY
Social media replaces traditional planning. Travel becomes modular ("hiking boots meet 5-star hotel"). At ITB Berlin: AI, robots, customization, hotels, booking platforms, networking, knowledge!
LGBTQ+ TOURISM
LGBTQ+ tourism, present at ITB Berlin since the 90s, became a standalone segment in 2010 due to its popularity and ITB's CSR policy. Defined by openness and diversity, it's among the liveliest.
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LUXURY TRAVEL
Home of Luxury at ITB Berlin offers luxury travel suppliers and buyers an exclusive home. Present your products and services in an appealing environment outside the exhibition halls.
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MEDICAL & HEALTH
Medical tourism is a growing sector of health tourism. Numerous providers of medical services and hotels advertise their offers there in order to attract buyers.
MICE HUB
The planning, organisation and implementation of events has also found a home at ITB Berlin. Ehibitors get the opportunity to exchange ideas and network.
TRAVEL TECHNOLOGY
ITB Berlin covers the entire technological value chain. Whether you're a startup or a major company, find your place!
YOUTH TRAVEL & ECONOMY ACCOMODATION
'Wanderlust' generation is young, adventurous & eco-conscious. They seek unique experiences, stay longer, spend more.