CULTURE
TOURISM

Countries, cities and regions have been drawing attention to their cultural offerings for years, as these give a tourist destination a special level of attractiveness.

Cultural tourism offers play thus an important role in the choice of holiday destination. They also make a significant contribution to increasing tourist capacity utilisation in the low season. 30% of trade visitors to ITB Berlin stated that they were interested in cultural tourism offers.

At ITB Berlin, cultural tourism has a permanent place in the Culture Lounge of our partner projekt2508. In addition, exhibitors have the opportunity to present themselves individually with their own stand near the Culture Lounge.