MICE HUB

DISCOVER NEW OPPORTUNITIES AT ITB MICE HUB

The MICE sector covers an entire industry and stands for Meetings, Incentives, Conferences and Events. It is an industry that deals with the planning, organisation and implementation of business events.

This important sector in business tourism helps to plan and organise various events such as meetings, incentive trips, conferences and events. The aim of MICE events is to achieve business objectives, motivate employees, strengthen customer relationships and share knowledge.

The MICE industry comprises a wide range of service providers, including event agencies, hotels, convention centres, transport companies and technology providers, who work together to make successful events possible.

The planning, organisation and implementation of events has also found a home at ITB Berlin.

With our ITB MICE HUB, we are offering individual MICE exhibitors the opportunity to exchange ideas and network with each other at ITB Berlin.

DISCOVER NEW OPPORTUNITIES AT ITB MICE HUB

Choose a counter at the ITB MICE Hub to be part of ITB Berlin 2025 in the centre of other MICE exhibitors.

Take advantage of three days of meeting opportunities to make new contacts and maintain your business relationships.

In addition to a ready-to-use counter at the ITB MICE Hub, including logo presentation of your company, you will also receive access to our ITBxplore platform to get the most out of your participation.

Have we sparked your interest?