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LGBTQ+
Tourism
Long live diversity!
Since back in the late 90’s, LGBTQ+ Tourism was already present at ITB Berlin, but established as an official, equal segment under ITB’s CSR commitment, in 2010.
Over the years, it became the biggest LGBTQ+ Tourism presence in any global tourism trade show and is one of the most diverse areas of the trade show, today.
Each year, ITB Berlin, in cooperation with its partner agency Diversity Tourism GmbH, is hosting the well-established LGBTQ+ Tourism Pavilion with its exhibitors, educational programs and networking events for all trade visitors and media.
In the ITB Convention, there is a panel discussion dedicated to LGBTQ+ tourism, every year. Established in 2018, the ITB LGBTQ+ Pioneer and Destination Awards ceremony takes place during the ITB Diversity Gala supporting the IGLTA Foundation, on ITB Thursday.
LGBTQ+ Tourism Pavilion Program

The official program for the LGBTQ+ Tourism Pavilion at ITB Berlin 2026 will be available here from February 2026.
LGBTQ+ Tourism Pavilion Program 2025:
Download now (PDF, 1.6 MB)
ITB Berlin's LGBTQ+ Tourism commitment
In the context of its social responsibilities ITB Berlin considers itself to be an ambassador for human rights and tolerance:
- Messe Berlin has signed the German Diversity Charter, thus pledging to actively support diversity within companies.
- ITB Berlin is a member of the International LGBTQ+ Travel Association (IGLTA) and supports the IGLTA Foundation
- ITB Berlin has signed the Code of Conduct against the sexual exploitation of children.
- ITB Berlin and Diversity Tourism GmbH organizing ITB Academy conferences and workshops with LGBTQ+ Tourism topics worldwide. Past events took place in Poland, India, Brazil, USA, Singapore, Japan and Malta
- In 2019, ITB Berlin & Diversity Tourism GmbH received the renown Vanguard Award of the International LGBTQ+ Travel Association (IGLTA) for promoting awareness and acceptance of the LGBTQ+ community in the global tourism industry.
LGBTQ+ Tourism Survey
Perceptions and Experiences of LGBTQ+ Travellers
In Cooperation with A3M Global Monitoring and Diversity Tourism, ITB Berlin are conducting a new market survey about the risks of LGBTQ+ Travelers.
About the survey
You are asked to assess the LGBTQ+ situation in a country of your choice – the country you have the most experiences with. You can also complete the survey from the viewpoint of several countries by selecting a separate questionnaire for each country.
We want to know about your experiences with sharing pictures of partners or LGBTQ+ events/symbols etc. in public spaces and on social media.
ITB Diversity Gala
This night is celebrating Diversity & Inclusion during ITB Berlin including the award ceremony of the ITB LGBTQ+ Tourism Award & LGBTQ+ Pioneer Award.
Since 2018, ITB trade and media visitors, exhibitors, tourism professionals & friends from around the world enjoy a great evening at the Ritz Carlton Berlin: ITB LGBTQ+ Tourism Awards and the ITB LGBTQ+ Pioneer Awards are once again being awarded in the festive setting of the Diversity Gala. In addition to a gala dinner and a welcome reception beforehand, the After-Gala Party with a live DJ will also take place again from 11 p.m. onwards.
A silent auction fundraiser will fully support the IGLTA Foundation and raised over USD 12.000 in the past years.
By Invitation only, the link will be available here soon.
Stand registration
Booking for this segment and pricing details will be available here soon. Don’t want to miss the launch? Simply subscribe to our newsletter and stay informed!
Your contact persons for this segment

Ramona Zaun
Messe Berlin GmbH
Messedamm 22
14055 Berlin