Home of
Luxury

Vision

No matter what "home" means to you. The place we all call home has to do with safety and it's where we meet our family and friends. This is exactly what the Home of Luxury is for our exclusive luxury suppliers and luxury buyers at ITB Berlin.

Dive into an exclusive atmosphere, in the middle of the exhibition grounds but outside the hustle of the trade show.

Our goal is to provide you with a place to present your luxury products and services in an eye-catching surrounding.

Home of Luxury is specifically designed to highlight your brand and offered products as well as to be a source of attraction for potential customers.

Create

At the Home of Luxury, you will find an exclusive exhibition area that is tailored to your individual needs.

Experience the ambience of a tasteful lounge and high-quality interior and use the perfect platform to present your luxury products as well as maintain and build new business relationships.

The exhibition area The Garden is located in the Marshall Haus, which is located in the centre of the exhibition grounds. Far away from the hustle and bustle of the trade fair, you will find the opportunity to hold your meetings and make new business contacts in an exclusive atmosphere.

Digital tour through Marshall Haus

Table booking (incl. 3 chairs) for three exhibition days in the selected area including the following services: two exhibitor passes, WLAN, power supply, participation in the Home of Luxury program, catering, communication package.

STANDFORM	EARLY BIRD PRICE UNTIL 1 JULY 2024	REGULÄRER PRICE FROM 2 JULY 2024
Table Top Presence Package - Table in the Garden	EUR 3,897.00	EUR 4,197.00

Find out more about the Home of Luxury segment.

We were able to spark your interest? Then register now:

Book a stand

Meet

Buyer registration for Home of Luxury 2025 opens at the end of the year.

Please note that all registrations will be reviewed by the ITB Berlin team to ensure a high quality of participants and an exclusive community.

The program for the Home of Luxury 2025 will be available from autumn 2024.

You can find the full exclusive program for our Home of Luxury participants 2024 here: Home of Luxury Program (PDF, 410.4 kB)

Banner Lab Home of Luxury

Create your individual ITB Home of Luxury banner!

Just enter your hall and stand number, then click "generate banner"...done!

Now you can save the image (e.g. "right-click - save image as") and use it in your communication.

Spread the word on social media that you will also be participating as a #LuxuryTourism exhibitor at #ITBBerlin 2025!

Top 5 FAQ

Please communicate to your guests that they must show an appointment confirmation at the entrance to be granted access to the Home of Luxury. The confirmation can be presented as a written appointment confirmation email on your mobile phone. Alternatively, you are welcome to meet your guests in person at the entrance of the Home of Luxury and avoid waiting times that may occur due to the verification at the entrance. Participants of the Home of Luxury also have the opportunity to submit an overview of your guests.