Page content
Travel
Technology
incl. eTravel
world & TTA
It’s all a question of technology
TTA - The Marketplace for Technology, Tours & Activities
Immerse yourself in the third largest market in the travel industry!
TTA is the successful platform at ITB Berlin where four of the most important sectors of the tourism industry meet, all with the same goal: To promote and sell in-destination services.
Benefit from networking events, workshops and congress sessions as well as a dedicated exhibition area. TTA at ITB Berlin includes exhibition and networking events. Meet tour guides and suppliers, technology specialists, destinations and intermediaries.
What to expect
Contacts
The ITB Berlin Travel Technology segments features five halls (5.1, 6.1, 7.1c, 8.1, 10.1) where providers present global distribution systems (GDS), reservation systems, travel agency & airline software, channel management solutions, content management solutions, hotel technology, payment solutions, social media, web & data analytics software, front- / back-office-systems and much more.
Content
ITB Berlin Travel Technology segments reflects the complete technology value chain in full.
Established companies and ambitious startups present their latest innovations at the eTravel Stage in hall 6.1 on three trade show days. Attendance is included in your ITB Berlin Ticket.
Innovation
ITB eTravel Stage is the think-tank for technology-driven innovation and digital transformation in tourism and hospitality.
We present cutting edge keynote speeches, case studies with best practice relevance, field reports, significant learnings or even failures, pitches and panel discussions around travel technology and digitalization in the travel industry.
eTravel Stage
Pioneering the transition together: Where to start and where to head when mastering change with technology
The think-tank for technology-driven innovation and digital transformation in tourism and hospitality. How to master transformation with technology? How to manage...
Pioneering the transition together: How to master digital transformation in Hospitality
How can hotels and hospitality operators master digital transformation successfully and benefit from technology? Relevant technology trends and developments...
In 2025, the Tours and Activities track at ITB Berlin will delve into the technologies...
How artificial intelligence becomes reality in travel
Welcome to the big AI push in travel: Autonomous agents not only perfect travel planning, but they also...
A digital journey to where the knowledge graph must not end
The Destination Tech Track is the central innovation platform for destinations and their creators. We present new forms of...
Banner Lab Adventure Technology, Tours & Activities
Your contact persons
For Exhibitors, Trade Visitors, Sponsors and eTravel Convention
Sabine Bierlein
Messe Berlin GmbH
Messedamm 22
14055 Berlin
For Exhibitors and Trade Visitors
Ramona Zaun
Messe Berlin GmbH
Messedamm 22
14055 Berlin
For Exhibitors, Trade Visitors, Sponsors and eTravel Convention
Joshu Samuels
Messe Berlin GmbH
Messedamm 22
14055 Berlin
For TTA (Technology, Tours and Activities)
Friederike Hansen
Messe Berlin GmbH
Messedamm 22
14055 Berlin
eTravel Track
The think-tank for technology-driven innovation and digital transformation in tourism and hospitality. How to master transformation with technology? How to manage the structural changes in the tourism industry due to digitalization? What are leading best practices? Travel tech experts share their views on the latest trends and developments in travel technology adoption and practical use cases in various engaging formats.
eTravel Track – Hotel Technology Track
How can hotels and hospitality operators master digital transformation successfully and benefit from technology? Relevant technology trends and developments, inspiring best practices, and engaging panels - That’s what the ITB Berlin Hospitality Technology Forum offers. Hear and learn from thought leaders and hospitality tech experts. What to look out for? What are the use cases? Connect with fellow hospitality professionals and ask your questions.
eTravel Track – Digital Destination Track
The Destination Tech Track is the central innovation platform for destinations and their creators. We present new forms of visitor management and the potential of artificial intelligence. We take a deep view into future technical demands of guests and users and the radical changes in the usage of future technologies. The power of change has many goals. The Destination Tech Track is the innovation compass for your organization.
eTRAVEL TRACK – TTA FORUM
In 2024, see the return of the highly anticipated Technology Tours and Activities Forum (TTA) track at the ITB Berlin convention.
These presentations will be backed by recent research insights, shedding light on customer booking patterns, preferred destinations and activities, and strategies to address what still needs resolving in this vertical.
The TTA Forum is set to feature compelling case studies presented by industry experts, emphasizing the pivotal role of partnerships in success, whether in finding the right technology solutions or destination partners. Our goal is to foster an interactive forum, complete with live Q&A sessions, engaging speakers, and insightful moderators.
Attendees can explore the landscape of Tours and Activities, discovering where and how technology is making a significant impact and how the sector is adapting to the evolving and changing behaviours of today's travellers.
The theme for next year's ITB Berlin convention is ""Pioneer the Transition in Travel & Tourism. Together,"" and Tours and Activities as a segment of travel is doing exactly that. Working together, striving for better and more sustainable travel options.
eTRAVEL TRACK – AI Track
Welcome to the big AI push in travel: Autonomous agents not only perfect travel planning, but they also perfectly fit into the company structure as digital employees. Hyper personalization takes travel advice and the customer journey to a new level.
In our AI track, we present smart best practices and visionary ideas from all over the world that will have a decisive impact on the transformation of our industry. The power of transformation is driven by artificial intelligence.