With Gems for Gemini and NotebookLM to personalized AI applications.

The development of Artificial Intelligence will bring about disruptions at least as significant as the development of the steam engine and electricity, believes Jens Gössing from Google Workspace. He explained and demonstrated on Thursday at the ITB Berlin Convention how Google’s AI solutions can be applied in everyday life. The future of work, he predicted, will not be purely online nor purely physically present, but rather hybrid.

Equal collaboration

An important criterion in this context is equal access and smooth collaboration between people working from home and those in the office, known as Collaboration Equity. One tool to achieve this is Google Chats, which comes with a range of features that facilitate hybrid collaboration. Google Chats can also be linked with automatic translation when needed, so that, for example, messages in Portuguese can be automatically displayed in German or English.

Overcome language barriers

As an example, Gössing mentioned a tour guide from Brazil communicating with an organizer from Germany due to a requested last-minute change in the program. In this case, not only does automatic translation facilitate communication, but it is also possible to access additional information, such as the exact contract terms, which could be stored in Google Workspace. For instance, in this specific case, it could quickly be determined how much a rebooking would cost. As an example of the effective use of AI for quickly finding information, Gössing demonstrated a new feature of Google Drive and Google Workspace, which allows central information from hours-long videos to be found in seconds.

Using AI in a personalized way

Another way to use Artificial Intelligence in a personalized manner is by creating so-called Gems in Google Gemini. As an example, Gössing mentioned how the tour guide of a bus trip from Frankfurt to Ljubljana can prepare their script using AI – through a system in which the company policies are stored and which is already automatically adapted to the company's guidelines. The NotebookLM function, according to Gössing, also helps by feeding Google’s AI solutions with customized information, making them effectively usable for one’s own workflow. Google, Gössing assured, aims to make AI tools widely accessible so that everyone has the chance to work with them, and no one is left behind. Looking to the future, Gössing concluded by saying that he could imagine a Single Device Culture, where all work steps could be carried out via a single, AI-supported smartphone.