.svg "The World of ITB"){kind=logo}
Page content
NEW:
Guided Tours
Discover ITB Berlin with our new ITB Guided Tours
Navigate. Connect. Discover.
In the dynamic world of ITB Berlin, finding your way through the endless pool of exhibitor stands, products and innovations can be overwhelming. That’s where our new ITB Guided Tours come in! Designed to provide clarity and focus, these free, 1,5h to 2-hour tours guide you through the fairgrounds with expert insights, tailored knowledge and likeminded participants.
Led by industry professionals, the tours dive into key trends and developments in the tourism sector. At selected exhibition stands, representatives will share insights into their companies and answer your questions. Choose from five customized tour formats, each designed to offer a new perspective on travel and inspire fresh ideas for your mind and your business. Whether you’re exploring innovative solutions or seeking sector-specific knowledge, these tours ensure you to get a concise and meaningful overview of what matters most to you.
The tours are held in English.
The tours are organized and conducted by our partner INPOLIS UCE GmbH.
ITB Guided Tours 2025
Top MICE Destinations unveiled
The MICE sector – Meetings, Incentives, Conferences, and Events – is becoming increasingly important in the business travel industry on many levels worldwide. At ITB Berlin, discover the MICE destinations that stand out in this fast-growing sector and make contacts with inspiring brands during this guided tour.
The art of luxury travel
Get an overview of this versatile tourism segment and connect with providers offering products and services within the luxury travel segment. For this tour you’ll get to step into the elegant setting of the Home of Luxury on the exhibition grounds of ITB Berlin. Immerse yourself in a world of exclusivity and explore how luxury is brought to life in the travel industry today!
Future ready with tech innovations
On this tour you will experience innovative technologies and digital transformation in tourism and hospitality along the entire technological value chain. Join us and get to know first-hand insights by exhibitors from the hotel tech environment, travel agencies/tour operators and GDS providers.
Exploring industry innovations
Highlights of this tour: Particularly innovative projects and products that drive technological, social, or economic change. We will visit Innovators, thus brands, who will showcase their innovations, presenting their latest developments and services.
Beyond the lobby – spotlight on new products in the hotel industry
Get to know new products from our exhibitors in the hotel industry! This tour is all about trendy and unusual products and services from all areas of the industry.
To find your way around quickly and reach the Meetin Points on time, please refer to our site plan.