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Press Release
ITB Berlin 2025 launches ticket sales and registration for top buyers – new ITB Match & Meet function for efficient networking
From 4 to 6 March 2025, the international tourism industry will gather in Berlin once again for the World’s Leading Travel Trade Show. Trade visitors can now secure their tickets online via the ITB Berlin ticket shop. An unlimited pass, regularly priced at 80 euros, is currently available at a discounted rate of 65 euros. One-day tickets are priced at 55 euros, with an early bird offer of just 45 euros. Students benefit from reduced rates, with one-day tickets available for 35 euros and unlimited passes for 48 euros. Early bird rates are valid until 14 January 2025, offering further discounts: one-day tickets for 33.50 euros and unlimited passes for 44 euros. From 15 January 2025 regular prices apply.
New: Ticket for the ITB Transition Lab
The ITB Berlin Transition Lab augments the programme of the ITB Berlin Convention with exclusive side events and gives industry innovators the expertise they need to actively shape a changing tourism industry. The focus of this first lab is on marketing transition. Attendees will receive in-depth information with up-to-the-minute and exclusive data: 20 key takeaways in 90 minutes. Among the topics are ’AI-driven Search vs. Algorithm Aversion: How to Navigate?’ and ’Is Sustainability a marketing factor?’. Attendees can compare their results with those of global competitors and derive concrete, actionable strategies for their own company from statistical findings. An extra ticket, available at the early bird rate of 158 euros (regular price 198 euros) in the ticket shop, provides access to the lab.
ITB Match & Meet ensures efficient networking – ITB Navigator features important event information.
At ITB Berlin 2025, the new ITB Match & Meet networking function will for the first time handle all contact requests. It can currently be accessed by all ITB Berlin ticket holders and allows them to efficiently search for business contacts even before the show begins in March. Clicking on the personal link in the ticket purchase or accreditation confirmation automatically transfers basic details to your personal profile. The platform features intelligent filter and search functions for finding the right contacts and generates personalised matching suggestions based on the user's profile details and interests.
Using a matching scale, you can identify suitable contacts at a glance. As always, regularly updating your profile ensures best results. The filters help to easily select specific visitor groups such as media professionals, speakers and members of the ITB Buyers Circle. An integrated calendar function makes scheduling easier, while the chat function encourages direct dialogue. Contacts can be collected and downloaded as a file for efficient follow-up business.
The ITB Navigator has additional information and functions to ensure optimum preparation and success at the show. As the main user interface, it contains detailed information on all events from January 2025. Optimised filters make it easier to efficiently search for exhibitors as well as convention and event programmes, which are regularly updated. A favourites function can be used to save important programme items and exhibitors. In order to ensure all of a company’s contacts are clearly visible, all employees should log in with their ticket code and use the ITB Match & Meet function.
From January, an interactive map of the grounds will be available too, making it easy to navigate the exhibition grounds. Selected ITB Berlin Convention sessions will be livestreamed during the show. All ITB Navigator functions as well as live streams from all the convention stages and Presentation Hub can be accessed without a ticket or logging in.
Additional information on ITB Match & Meet and the ITB Navigator can be found below.
Registration opens for the ITB Buyers Circle – the exclusive meeting place for top international buyers
ITB Berlin is again inviting top decision-makers from the international travel industry to apply for the ITB Buyers Circle. Membership of this exclusive circle is available every year to only 1,300 top buyers from the leisure, business travel and MICE sectors. An expert jury will handpick the members, who for a whole year can enjoy a range of attractive benefits at ITB Berlin until 31 October 2025.
The ITB Buyers Circle is an excellent opportunity to make new business contacts, network and exchange the latest industry information. It has been gathering handpicked top buyers for more than a decade and will continue to offer numerous benefits at this year’s ITB Berlin. China will sponsor the ITB Buyers Circle 2025.
Members will receive free admission on all days of the show and access to the ITB Berlin Convention. Content from the industry's largest think tank will be available free of charge – live and online. Also available are a cloakroom service, a fast lane at the entrance and exclusive access to the ITB Buyers Circle Lounge at the Palais am Funkturm. The lounge offers a variety of options for undisturbed meetings with business partners, wi-fi access and a wide selection of daily papers and trade publications.
On Thursday, 6 March, members can also take part in an exclusive ITB Speed Networking event. The ITB Speed Networking matchmaking tool is now incorporated in the ITB Match & Meet function and enables top buyers to target suitable business partners even before the event.
Additional information on the ITB Buyers Circle and how to apply can be found here: About the ITB Buyers Circle.
About ITB Berlin and the ITB Berlin Convention and ITB 360°
ITB Berlin 2025 will take place from Tuesday, 4 to Thursday, 6 March as a B2B event. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds. Under this year’s heading ’Pioneer the Transition in Travel & Tourism. Together.’, leading speakers from business, science and politics examined current and future challenges facing the industry on four stages and at a total of 17 theme tracks with over 24,000 visitors in attendance. At ITB Berlin 2024 more than 5,500 exhibitors from 170 countries and territories displayed their products and services to almost 100,000 visitors. As a global innovation hub with a year-round presence, ITB Berlin offers the global tourism community valuable insights throughout the year with ITB 360° in the form of expert articles, podcast episodes and other innovative formats.
Additional information is available at www.itb.com and from the ITB News & Insights & Social Media.
Press releases can be found online at itb.com under Press Service / Press Releases.